Digiplex Destinations to Bring the IMAX Experience® to Arizona's Surprise Pointe 14

Updated

Digiplex Destinations to Bring the IMAX Experience®to Arizona's Surprise Pointe 14

New IMAX®Theatre to Open at Surprise Pointe 14 on June 14th


SURPRISE, Ariz.--(BUSINESS WIRE)-- Digital Cinema Destinations Corp. (NASDAQ CM:DCIN) (Digiplex), a rapidly growing exhibitor on the forefront of transforming traditional cinemas into the next generation of digital entertainment centers announces that patrons visiting the Digiplex Surprise Pointe 14 can soon enjoy The IMAX Experience® when the IMAX® theatre opens on June 14th in a specially reconfigured auditorium.

"We're delighted to partner with such a forward-thinking exhibitor as Digiplex," said Robert D. Lister, IMAX Chief Legal and Business Development Officer. "Digiplex shares our commitment to quality and innovation and together we look forward to bringing audiences across Arizona Hollywood's biggest blockbusters in the most immersive format in the world."

"Digiplex entered the greater Phoenix market last December and we have already introduced a broader range of entertainment choices than any other theater in the area. The opening of this IMAX screen adds another exciting option for our patrons in the western valley," said Digiplex Chairman and CEO Bud Mayo. "Our relationship with IMAX in Surprise marks the first time we've worked together and both companies are enthusiastic about evaluating additional locations throughout the Digiplex circuit as we continue to grow."

Patrons at Digiplex Destinations Surprise Pointe 14 will take in the world's most immersive cinematic experience when Man of Steel: An IMAX 3D Experience opens on June 14th, 2013. The movie has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology.

Other upcoming movies to be released in the IMAX format include:

  • Pacific Rim: An IMAX 3D Experience (Warner Brothers, July 12, 2013)

The IMAX Experience® along with Digiplex Destination's guest service and innovative products and amenities will make Surprise Point 14 a premier destination for entertainment.

About The IMAX Experience®

In IMAX, you're experiencing a different movie altogether: everything from the movie itself to the theatre's technology and design was developed and customized to make you believe you're part of the action.

IMAX works directly with filmmakers to enhance the movie using its Digital Re-Mastering® process, which delivers superior picture and sound quality. Played through IMAX's state-of-the art projection system, the resulting images are so lifelike and crystal-clear you'll forget you're in a theatre.

IMAX grabs your senses. You don't just hear the powerful sound system; you feel it all around you. Visually, there is no frame. IMAX's custom theatre design creates a picture that is higher, wider and closer - filling your peripheral view.

It's not one thing that makes The IMAX Experience but a combination of all these elements. That's the difference between seeing a movie and being part of one.

IMAX Is Believing.

About Digital Cinema Destinations Corp. (www.digiplexdest.com)

Digital Cinema Destinations Corp. (NasdaqCM: DCIN) is Digiplex Destinations, dedicated to transforming its movie theaters into interactive entertainment centers. The Company provides consumers with uniquely satisfying experiences, combining state-of-the-art digital technology with engaging, dynamic content that far transcends traditional cinematic fare. The Company's customers enjoy live opera, ballet, Broadway shows, sports events, concerts and, on an ongoing basis, the very best major motion pictures. Digiplex operates 18 cinemas and 178 digital screens in Arizona, CA, CT, Ohio, PA, and NJ. You can connect with Digiplex via Facebook, Twitter, YouTube and Blogger. Digiplex is also a partner in DigiNext, a unique, specialty content joint venture (with Nehst) featuring curated content from festivals around the world. DigiNext releases typically include innovative live Q&A sessions between the audience and cast members.



Digital Cinema Destinations Corp.
Bud Mayo, 908-396-1362
Chairman/CEO
bmayo@digiplexdest.com
or
JCIR - Investor Relations/Corporate Communications
Robert Rinderman or Jennifer Neuman
212-835-8500
DCIN@jcir.com

KEYWORDS: United States North America Arizona

INDUSTRY KEYWORDS:

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