Vlasic® to Sponsor The Big Apple Barbecue Block Party - It's Officially BBQ Season!


Vlasic®to Sponsor The Big Apple Barbecue Block Party - It's Officially BBQ Season!

Farmer's GardenTMby Vlasic®reveals new summer recipes at the sixth-largest annual event in New York City.

PARSIPPANY, N.J.--(BUSINESS WIRE)-- Vlasic®, a portfolio brand of Pinnacle Foods Inc., is celebrating the start of barbecue season by serving as a major sponsor for The 2013 Big Apple Barbecue Block Party on June 8th and 9th from 11 a.m. to 6 p.m. in New York City's Madison Square Park. Southern Living is the presenting sponsor of the event in partnership with Real Simple, Cooking Light and MyRecipes.com. The event is presented by Danny Meyer's Union Square Events, Blue Smoke and Jazz Standard.

More than 140,000 people are expected to attend The Big Apple Barbecue Block Party with the opportunity to enjoy free samples of crisp, delicious Farmer's Garden by Vlasic pickles at various tasting stations throughout the event. Farmer's Garden pickles will also be included in several recipes prepared by the pitmasters and Vlasic's corporate executive chef exclusively for the event.

"It's a tremendous event, one that the Vlasic brand is extremely proud to sponsor," explained Annette Young, director of marketing for Vlasic. "Vlasic is thrilled to be a major sponsor because it allows us to give every fan who attends the opportunity to try our great new product and experience the authentic, fresh-from-the-farm flavor of Farmer's Garden by Vlasic pickles, which can now be found right in their local grocery store."

Looking for new recipes to add some flair to your summer? Attendees are in luck, as Vlasic's corporate executive chef, Chris Posner, will demonstrate and serve up recipe samples created exclusively for The Big Apple Barbecue Block Party, including: Kosher Dill Ranch Dressing on Summer Greens; Zesty Brined Pork Tenderloin with Sweet 'n Sour Glaze; and Bread and Butter Thai Pickle Salad. As part of this demonstration, the audience will learn how to fully utilize a jar of Farmer's Garden by Vlasic pickles from "tip to tail" — pickles, vegetable inclusions and brine — to create delicious, unexpected summer recipes. More Vlasic recipes, as well as printable coupons, are available at Vlasic.com or FarmersGardenbyVlasic.com.

The Farmer's Garden by Vlasic line includes Deli Style Halves, Bread & Butter Chips, Zesty Garlic Chips, Kosher Dill Halves and Kosher Dill Spears, and are available in 26-ounce jars with a suggested retail price of $3.99.

As the sixth-largest annual event in New York City, The Big Apple Barbecue Block Party is regarded as one of the country's premiere events celebrating authentic American barbecue and is free to attend. The event provides barbecue buffs a chance to experience the nation's best pitmasters, and view live music, cooking seminars and demos, and, this year, sample Farmer's Garden by Vlasic pickles!

About Vlasic®pickles

Vlasic® pickles—America's favorite pickles—offer great flavor and are low in calories with no fat. Always crunchy and juicy, Vlasic® pickles are available in nine key segments including Kosher Dill Spears, Bread and Butter Chips, Ovals, Sweet Gherkins, Large and Small Whole Dills, Stackers, Relish and Peppers. In 2012, Vlasic introduced a premium pickle line, Farmer's GardenTM by Vlasic®. Farmer's GardenTM by Vlasic® pickles are packed with real ingredients and vegetable inclusions - no artificial coloring or flavoring, and no corn syrup - to deliver a great tasting pickle with authentic flavor and maximum crunch. For more information on Vlasic® pickles, visit www.vlasic.com or www.FarmersGardenbyVlasic.com.

About Pinnacle Foods

In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 12 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.

Pinnacle Foods Inc.
Chris Spina, 973-541-8620 (Media Relations)

KEYWORDS: United States North America New Jersey


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