TechTarget Announces Launch of New German Language Media Offerings to Serve IT Professionals and Technology Marketers in Germany
NEWTON, Mass.--(BUSINESS WIRE)-- Technology media company TechTarget, Inc. (NAS: TTGT) today announces the launch of six German-language IT Media sites, the appointment of a respected German Editorial Director and new media products for the German market. These investments will significantly increase TechTarget's ability to deliver topically-targeted, online campaigns to technology companies trying to make progress in the German market.
"We see a huge opportunity to offer better content for German enterprise IT professionals researching technology purchases and the technology vendors that market and sell to these buyers. By investing in German content, people and media products, TechTarget will deliver better choices and solutions for buyers and technology companies in this important market," said TechTarget's CEO Greg Strakosch.
Building upon its existing audience of German enterprise IT Pros, TechTarget is launching five wholly-owned German language enterprise IT sites - SearchDataCenter.deTM, SearchNetworking.deTM, SearchSecurity.deTM, SearchStorage.deTM and SearchEnterpriseSoftware.deTM - as well as de.Bitpipe.comTM, an extensive German-language white paper, webcast and video IT library with more than 200 German assets. In addition, TechTarget has also expanded its existing partnership with BEyeNetwork.de, a leading German business intelligence and data warehousing media outlet.
To direct the development of its independent content effort, Michael Eckert has joined TechTarget as Director of German Editorial. Eckert was the Editor-in-Chief of IDG's TecChannel.de for 10 years.
To help clients take advantage of TechTarget's existing audience and new attention generated by the German sites, TechTarget has also upgraded its Activity IntelligenceTM, website and product platforms to deliver new advanced advertiser capabilities to the German market. TechTarget can now provide first-to-German-market capabilities, including:
Guaranteed, topically-targeted lead generation campaigns using Activity Intelligence dashboards for greater sales success with online leads
Custom Microsite and Embedded sites with German language page view guarantees
BrandEngageTM and DemandEngageTM products for multi-touch campaigns with enterprise IT pros
"By bringing our media products and site approach to the German market, technology companies focused on Germany can run lead generation and awareness campaigns that are more effective than those currently available anywhere in the market. And because the platform is consistent across Europe and the US, campaigns are faster to start, simpler to run and easier to compare across countries," said Bill Crowley, TechTarget's Senior Vice President, International.
These investments serve to bolster TechTarget's strong continued international expansion and add to our portfolio of more than 60 regional and country-specific sites across EMEA, APAC, and Latin America. In the last five years alone, TechTarget has opened offices in London, Paris, Beijing, Singapore and Sydney.
TechTarget (NAS: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget's Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 120 technology-specific websites and a wide selection of custom advertising, branding, and lead generation solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Paris, San Francisco, Singapore and Sydney.
(C) 2013 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, BrandEngage, DemandEngage, SearchDataCenter.de, SearchNetworking.de, SearchSecurity.de, SearchStorage.de, SearchEnterpriseSoftware.de, and de.Bitpipe.com are trademarks of TechTarget. All other trademarks are the property of their respective owners.
Garrett Mann, 617-431-9371
Director of Marketing
KEYWORDS: United Kingdom United States Europe North America Massachusetts Germany Ireland
The article TechTarget Announces Launch of New German Language Media Offerings to Serve IT Professionals and Technology Marketers in Germany originally appeared on Fool.com.
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