Mad Catz®Selects ViviTouch™4D Sound Technology for Use in Gaming Headset
4D Sound Technology Enhances Audio Experience through Physical Feedback
SAN DIEGO--(BUSINESS WIRE)-- Mad Catz Interactive, Inc. ("Mad Catz") (NYSE MKT: MCZ) announced today its intention to utilize ViviTouch™4D Sound technology from Bayer.
Integrated into a Mad Catz headset, ViviTouch™responds to sound in real time, emoting physical sensation that can be felt through the skin around the gamers' ears. ViviTouch™'s proprietary technology combines printed electrodes with extremely thin polymer films that simulate the movement of a muscle. The result of this innovative technology is a wholly unique 4D Sound experience, introducing a physical sensation to accompany corresponding audio in real time and helping to immerse the gamer in the action on screen like never before.
"We believe ViviTouch™4D Sound technology brings an added sense of realism to sound effects in first person shooters and action adventure games" said Darren Richardson, the President and Chief Executive Officer of Mad Catz Interactive, Inc. "Mad Catz is committed to developing innovative products for passionate gamers through the early adoption of new technologies."
About Mad Catz
Mad Catz Interactive, Inc. ("Mad Catz") (NYSE MKT: MCZ) is a global provider of innovative interactive entertainment products marketed under its Mad Catz® (gaming), Tritton® (audio), and Saitek® (simulation) brands. Mad Catz also develops flight simulation software through its internal ThunderHawk Studios™; operates flight simulation centers under its Saitek brand; publishes games under its Mad Catz brand; and distributes games and videogame products for third parties. Mad Catz distributes its products through most leading retailers offering interactive entertainment products and has offices in North America, Europe and Asia. For additional information please go to www.madcatz.com.
ViviTouch™actuators, from Bayer, produce a one-of-a-kind cinematic sensation that bridges the senses of seeing, hearing and feeling. ViviTouch™ HD Feel is used in mobile phones, gaming controllers and tablets to bring High Definition feel to the entertainment experience. ViviTouch™ 4D Sound can make headphones come alive by amplifying the experience of hearing. Bayer is one of the world's leading suppliers and developers of electroactive polymer (EAP) products, and pioneer of the innovative ViviTouch™ technology. ViviTouch™ and the ViviTouch™ logo are trademarks of Bayer. For additional information please visit www.vivitouch.com.
This press release contains forward-looking statements about the Company's business prospects that involve substantial risks and uncertainties. The Company assumes no obligation to update the forward-looking statements contained in this press release as a result of new information or future events or developments. You can identify these statements by the fact that they use words such as "anticipate," "estimate," "expect," "project," "intend," "should," "plan," "goal," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. Among the factors that could cause actual results to differ materially are the following: the ability to maintain or renew the Company's licenses; competitive developments affecting the Company's current products; first party price reductions; the ability to successfully market both new and existing products domestically and internationally; difficulties or delays in manufacturing; or a downturn in the market or industry. A further list and description of these risks, uncertainties and other matters can be found in the Company's reports filed with the Securities and Exchange Commission and the Canadian Securities Administrators.
Mad Catz Communications:
Alex Verrey, +44 (0) 1908 336 538
Global PR and Communications Director
J C I R
Joseph Jaffoni, Norberto Aja, Jim Leahy
KEYWORDS: United States North America California
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