Dell Powers ACL Live at The Moody Theater and Legendary PBS Series Austin City Limits; Launches New

Dell Powers ACL Live at The Moody Theater and Legendary PBS Series Austin City Limits; Launches New ACL Access Windows 8 App

  • Dell multi-year sponsorship of Austin City Limits powers first-ever live streams of ACL tapings
  • Dell technology powers ACL Live at The Moody Theater, home of PBS' long-running Austin City Limits program
  • New Austin City Limits app, ACL Access, available June 4 in the Dell Windows 8 App Store

ROUND ROCK, Texas--(BUSINESS WIRE)-- Dell is powering the production team behind PBS' Austin City Limits — and empowering music lovers everywhere to experience the legendary music program live. Following last years' live streaming production of several U.S. summer festivals, Dell is extending its presence in the music world through a brick-and-mortar destination, ACL Live at The Moody Theater, now home of the long-running Austin City Limits. As part of a multi-year sponsorship, Dell is creating customized, end-to-end solutions for the venue with a breadth of technology, aiding the producers, stage managers and many creative professionals who extend the Austin City Limits music experience to fans worldwide.

"When we first met with the producers of Austin City Limits, we asked them to imagine a perfect studio from the ground up," said Beau Armstrong, CEO of Stratus Properties and developer of the innovative Austin City Limits Live at The Moody Theater. "Today, I am proud to say that ACL Live is one of the most technically advanced live music venues and television production studios anywhere. Partners like Dell ensure that as we move forward we will continue to be among the most innovative live music venues in the world."

Along with digital infrastructure, Dell Precision workstations and PowerEdge servers power the Austin City Limits live streams that launched earlier this year. To date, during the program's 39th year, Dell technology has helped live stream studio tapings of artists such as The Lumineers, Shovels & Rope, Jim James, and will live stream worldwide tonight's studio taping of Juanes. Additional tapings confirmed this year include Michael Kiwanuka (June 10), Emmylou Harris & Rodney Crowell (June 14), Jesse y Joy (June 17) and Emeli Sandé (July 7). Acts already recorded this year include Phoenix, Grizzly Bear and Vampire Weekend, all to appear when the new series debuts this fall.

General Manager of Austin City Limits Tom Gimbel shared: "We are so excited that Dell has partnered with Austin City Limits to bring a whole new experience to our fans. This season for the first time, people everywhere can experience the excitement of Austin City Limits taping from their laptop or hand held device. Austinites know firsthand how hard it is to get a ticket to an ACL taping, now fans worldwide can see what our cameras are capturing and engage through social media with other fans in the moment."

"This partnership is a great example of Dell's continued commitment to bring an interactive live music experience to fans around the world," said Bryan Jones vice president of North America Marketing for Dell. "By partnering with the ACL Live at The Moody Theater and the Austin City Limits TV production team, we have customized an end-to-end technology solution that enables them to be at the forefront of media and entertainment innovation."

Dell today also announced the global launch of ACL Access. With the ACL Access app, music fans can enjoy deeper access to years of Austin City Limits programming and provide other exclusive benefits like behind-the-scenes content, and artist interviews. This app, powered by Austin based company Rockify, is currently available in the Dell Windows 8 App Store.

About Austin City Limits

Austin City Limits (ACL) is a PBS television series that records and broadcasts original musical performances from exciting new talent and legendary artists of all genres.

Austin City Limits is the longest-running music series in American television history and remains the only TV series ever to be awarded the National Medal of Arts. In 2012, ACL received a rare institutional Peabody Award for excellence and outstanding achievement. The historic KLRU Studio 6A, home to 36 years of ACL concerts, has been designated an official Rock & Roll Hall of Fame Landmark. In 2011, ACL moved to the new venue ACL Live at The Moody Theater in downtown Austin.

ACL is produced by KLRU-TV and funding is provided in part by AMD, Budweiser, the Austin Convention Center Department and Dell. Additional funding is provided by the Friends of Austin City Limits. Learn more about Austin City Limits, programming and history at

About ACL Live at The Moody Theater

Winner of the 2011 Pollstar Award "Best New Major Concert Venue"Austin City Limits Live at The Moody Theater (ACL Live) is a state-of-the-art, 2,750-person capacity live music venue that hosts approximately 100 concerts a year. It serves as the new home for the taping of the acclaimed KLRU-TV produced PBS series, Austin City Limits, the longest running music series in American television history. ACL Live is nestled next to the W Austin Hotel & Residences, which are both located within Block 21, the first mixed-occupancy building of its type in the world to be LEED certified. LEED is a mark of excellence developed by the U.S. Green Building Council acknowledging measurable performance attributes that benefit human and environmental health. ACL Live is the premier destination in Austin for live performances as well as numerous special and private events.

About Rockify

Rockify, an Austin-based startup, powers cross-platform mobile apps that enable video content owners to directly monetize their content, while growing their audience through social discovery.

Rockify's platform enables quick and cost-effective distribution and discovery of apps across many platforms and devices. Rockify provides tools and solutions that enable end-to-end media management, transcoding, optimization, security, analytics, and monetization.

Rockify's proprietary technology ensures that video and audio content look and sound the absolute best while being delivered quickly and securely.

To learn more about Rockify, visit or email

About Dell

Dell Inc. (NAS: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit

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