The Blackbaud Index Debuts Fundraising Benchmark Calculator


The Blackbaud Index Debuts Fundraising Benchmark Calculator

New healthcare and medical research indices provide clearer picture of charitable giving

CHARLESTON, S.C.--(BUSINESS WIRE)-- Blackbaud, Inc. (NASDAQ: BLKB) today announced the launch of new features and specialty indices in The Blackbaud Index, a free charitable giving index, to make it easier for nonprofits to benchmark their fundraising results.

The Index now features a fundraising benchmark calculator that will allow users to easily chart their own results against the Index, historical data to provide a fuller view of charitable giving, and new specialty indices focused on healthcare and medical research organizations.

"Knowing how a nonprofit's fundraising results compare to its peers by size, mission, techniques, or other shared attributes can be invaluable when trying to determine if it was strategy, implementation, economies of scale, or donor behavior that drove results," said Chuck Longfield, Blackbaud's chief scientist and creator of The Blackbaud Index. "Our aim is to make it easier for nonprofits to benchmark their results, and these new tools and indices will help them do that."

  • According to The Blackbaud Index, overall charitable revenue grew .4% for the three months ending April 2013 as compared to the same period in 2012 and online revenue grew 10.1%.

The Blackbaud Index provides the most up-to-date information on charitable giving today. Tracking approximately $10 billion in US-based charitable giving, the Index is updated on the first of each month at and is based on year-over-year percent changes. Featuring overall and online giving, the Index can be viewed by size and subsets of the nonprofit industry.

Specialty indices focus on giving to healthcare, medical research organizations

In an effort to provide the most useful data for organizations in the health field, The Blackbaud Index is splitting the Healthcare index, originally launched in 2011, into two specialty indices. The Healthcare index now only tracks fundraising revenue for hospitals, nursing facilities, psychiatric facilities and other healthcare centers, while the Medical Research index tracks fundraising revenue for organizations that raise money to fund medical research, as well as education and advocacy.

"The two new indices have been created to reflect the different fundraising trends of the organizations they track," said Longfield. "Hospitals, for example, tend to focus on major gift fundraising, while research organizations tend to focus on direct marketing, direct mail and events."

Blackbaud also released a report today focused on charitable giving trends in the healthcare and medical research fields, featuring interviews with fundraising leaders from Dignity Health and American Diabetes Association.

Visit for more information on The Blackbaud Index and additional industry subsets, for monthly updates on the first (or next business day) or to subscribe to email or text alerts, and to download the latest report.

About Blackbaud

Serving the nonprofit and education sectors for 30 years, Blackbaud (NAS: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 28,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising, eMarketing, advocacy, constituent relationship management (CRM), financial management, payment services, analytics and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands and the United Kingdom. For more information, visit

Forward-looking Statements

Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

Media Contact:
Blackbaud, Inc.
Melanie Mathos, 843-216-6200 x3307

KEYWORDS: United States North America South Carolina


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