Avnet Electronics Marketing Americas Helps Bring Award-Winning Sports Impact Measurement Product to

Avnet Electronics Marketing Americas Helps Bring Award-Winning Sports Impact Measurement Product to Market

PHOENIX--(BUSINESS WIRE)-- According to the Center for Disease Control, nearly 4 million mild traumatic brain injuries (MTBI) or concussions are reported each year due to impacts in sports and recreational activities. Realizing the epidemic of this issue, Jeff Lawson, CEO of Sensuss, embarked on developing a portfolio of products to measure the impacts that athletes sustain. The Sensuss organization quickly realized they would need a skilled partner to help facilitate this project, so they called on Avnet Electronics Marketing Americas, a business region of Avnet, Inc. (NYS: AVT) , to help them launch this venture. With Avnet's assistance, the award-winning Sensuss S3 and S2 products are being brought to market to create a paradigm shift in the treatment of head trauma.

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A 2013 Laureate in IDG's Computerworld Honors Program and 2013 ConnectedWorld Value Chain award winner, the S3 product is a helmet or glove-based device that monitors impacts and captures that information; it then uses machine-to-machine (M2M) technology to transmit and store that data, and through cloud-based applications provides real time assessments that protect the athlete from further potential harm. The S2 is a translucent helmet-based device that lights up when an athlete experiences a pre-defined level of impact; immediately sending an alert that a critical event may have occurred.

Sensuss brought Avnet into to this product evolution from an early stage to help realize its vision. Sensuss planned early on to produce its products at multiple international manufacturing facilities, and recognized that Avnet would be a very a strong advisor and business partner because of its supply chain expertise and global presence. Avnet then assisted the start-up company with broad-based supply chain support, including supplier identification, inventory management and FAE services.

"Avnet has been, and continues to be a loyal trusted partner in bringing these products to market," said Lawson. "Avnet's ability to provide components to any of several international manufacturing facilities, virtually on demand, has been a key enabler for us to ramp up our manufacturing. As Sensuss grows, our partnership with Avnet will be essential in receiving the supply chain support we need to quickly expand our products worldwide."

"Sensuss is a classic example of American ingenuity at work. Jeff and team saw a need, then set out to make it a reality. Our team did its part to help," said Ed Smith, president of Avnet Electronics Marketing Americas. "Avnet is committed to helping Sensuss and other small companies just like it make their dreams come to fruition through the design chain and supply chain products and services we provide."

The Sensuss products use a combination of Analog Devices sensors, NXP microcontrollers and a EuroTech Helios aggregator that uses Intel-based technology. The S3 supports 802.11 wifi, cellular or Zigbee standards. The S2 is available today for $99.99 at www.sensuss.com. The S3 is available for limited engagements.

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About Sensuss

Sensuss is a privately held company that develops a portfolio of technologically advanced products that will impact a vast array of industries. Sensuss' mission is to enhance lives through knowledge; we are currently presenting an evolution of sensory products that capture environmental and bio-rhythmic data. These products range from isolated sensors up to a full body area network linked to the cloud. Find out more information at www.sensuss.com.

About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's website is located at www.em.avnet.com.

About Avnet, Inc.

Avnet, Inc. (NYS: AVT) , a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion. For more information, visit www.avnet.com.

Avnet Electronics Marketing
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Public Relations

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