StubHub Begins Transition as New Naming Rights Partner to the Home of the MLS Champion LA Galaxy & Chivas USA
CARSON, Calif.--(BUSINESS WIRE)-- The transition of The Home Depot Center to StubHub Center is already underway in Carson as more than 1,000 signs reflecting the new naming rights agreement for the venue are starting to be replaced.
On March 4, it was announced that StubHub, the world's largest ticket marketplace, entered into an agreement with AEG to become the new naming rights partner of the 125-acre multi-sport facility on the campus of California State University, Dominguez Hills that opened June 1, 2003 as The Home Depot Center.
Effective tomorrow, June 1, the privately-financed collection of world class venues including the 27,000-seat outdoor stadium that serves as the home of the back-to-back MLS Cup Champion LA Galaxy and the Chivas USA soccer franchises, will become 'StubHub Center,' which represents the first-ever naming rights partnership for the ticketing company and leading consumer brand. StubHub Center will remain an Official U.S. Olympic and Paralympic Training Site and the training center for the United States Soccer Federation, the United States Tennis Association and USA Cycling.
Beginning with the LA Galaxy vs. Portland Timbers MLS match on Wednesday, June 19, and focusing on its commitments to customer service and the fan experience, StubHub Center will unveil many new 'fan-friendly' activation components including a new fan fest area located in the venue's southwest plaza, a commemorative ticket experience and other fan-oriented activations located throughout the stadium.
UPCOMING EVENTS PRIOR TO RIBBON CUTTING EVENT
Leading up to the official ribbon cutting and unveiling of the new StubHub Center key marquee signage at the venue on June 19, the venue will host the WBA Intercontinental Welterweight Championship fight featuring WBA Intercontinental Welterweight Champion Marcos Maidana and top rated welterweight contender Josesito Lopez on Saturday, June 8. On June 14, StubHub Center will host a USA Rugby double header as the USA Men's Eagles take on Tonga and the USA Women's Eagles face off against France. For more information on all upcoming events at StubHub Center, visit stubhubcenter.com (after June 19) or homedepotcenter.com (before June 19).
StubHub's partnership with a major sports facility represents the first-ever agreement for a major ticketing company to add its name to a public venue. The industry's leading online ticket marketplace started in 2000, and through global partnerships with more than 100 sports properties and brands, including AEG, ESPN, Barclays Premier League Football teams, as well as numerous teams in MLB, NFL, NBA, NHL and now MLS, StubHub has quickly become one of the country's leading entertainment brands. It has also partnered with primary ticketing companies AXS, Paciolan and Tickets.com. Its singular focus on fans and customer service has accelerated its adoption as a trusted brand about which consumers feel passionate.
About StubHub Center
StubHub Center is southern California's home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes. Managed by AEG Facilities, the $150 million, privately financed facility was developed by AEG on a 125-acre site on the campus of California State University, Dominguez Hills (CSUDH) in Carson, California. StubHub Center features an 8,000-seat tennis stadium, a 27,000-seat stadium for soccer, football and other athletic competitions and outdoor concerts; a 2,000-seat facility for track & field and a 2,450-seat indoor Velodrome - the VELO Sports Center - for track cycling. StubHub Center is home to two Major League Soccer teams, the two-time defending MLS Cup Champion LA Galaxy and Chivas USA. Named an Official U.S. Olympic and Paralympic Training Site, StubHub Center is also home of the United States Tennis Association's (USTA) High Performance Training Center, the national team training headquarters for the U.S. Soccer Federation (USSF) and Athletes' Performance, an international training center for elite and professional athletes.
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company's FanProtect Guarantee™. Company partners include the San Francisco Giants and University of Texas, along with over 60 teams in the NFL, MLB, NBA, NHL, MLS and NCAA, complemented with companies such as ESPN, AEG, Tickets.com, and Paciolan.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world's preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Rose Garden Arena (Portland, OR), Target Center (Minneapolis, MN), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe arena (Stockholm, Sweden), O2 World arena (Berlin, Germany) and The O2 arena and entertainment district (London, England) which are all part of the portfolio of AEG Facilities. Developed by AEG, L.A. LIVE is a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring Nokia Theatre L.A. LIVE and Club Nokia, a 54-story, 1001-room convention "headquarters" destination along with entertainment, restaurant and office space that "officially" opened in 2010. In addition to overseeing privately held management shares of the Los Angeles Lakers (NBA), assets of AEG Sports include franchises and properties such as the Stanley Cup Champion Los Angeles Kings (NHL), MLS Cup Champion Los Angeles Galaxy two hockey franchises in Europe, the Amgen Tour of California cycling race and Zazzle Bay to Breakers foot race. AEG Live, the company's live-entertainment division, is the world's second largest concert promotion and touring company and is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions with fifteen regional offices. AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships and AEG Merchandising, a multi-faceted merchandising company are also core business units of AEG. In 2010, AEG launched its AEG 1EARTH environmental program with the announcement of 2020 environmental goals and the release of the industry's first sustainability report while in 2011, AEG introduced axs Ticketing, the first phase of its new entertainment platform serving as the company's primary consumer brand which will also feature a mobile service as well as a video content service now in development. For additional information, visit aegworldwide.com.
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KEYWORDS: United States North America California
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