Target Launches Beauty Concierge Program in Washington, DC, Northern Virginia and Baltimore Area in

Target Launches Beauty Concierge Program in Washington, DC, Northern Virginia and Baltimore Area in June

In-store Beauty Expert to Offer Personalized Service to Guests

MINNEAPOLIS--(BUSINESS WIRE)-- Building off its "Expect More. Pay Less." brand promise, Target is pleased to announce that it will introduce its Beauty Concierge program to 27 existing stores in Washington DC, Northern Virginia and Baltimore on June 28, 2013.

Participating stores will be staffed with a Target Beauty Concierge, a highly-trained, brand agnostic beauty enthusiast who is available to answer guests' questions in-store. Serving as a trusted expert, the Beauty Concierge provides guests with personalized, detailed and unbiased information about beauty and personal care products offered at Target and acts as a knowledgeable source of advice in what can sometimes be an intimidating department. Beauty Concierges will be located in the beauty aisle at Target wearing a distinct black apron. No appointment is necessary.

"Target is excited to offer this unique, special service to our Washington, D.C., Northern Virginia and Baltimore area guests - guests whom we know are passionate about beauty," explained Samir Shah, Target's Senior Vice President of Stores, Northeast. "In an often crowded and sometimes daunting marketplace, Target's Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices."

Target makes specialty beauty accessible and affordable through its broad array of brand collections. Guests can find cosmetics, hair care and skin care from exclusive brands such as Sonia Kashuk and Petra Strand, natural brands like Burt's Bees and national brand favorites.

The full store list for Washington DC, Northern Virginia and Baltimore area is below.

Store Name


Street Address








Phone Number

Alexandria3101 JEFFERSON DAVIS HIGHWAYALEXANDRIAVA22305(703) 706-3840
Alexandria Hybla Valley6600 RICHMOND HIGHWAYALEXANDRIAVA22306(703) 253-0018
Annapolis1911 TOWNE CENTRE BLVDANNAPOLISMD21401(443) 837-3540
Bowie4600 MITCHELLVILLE ROADBOWIEMD20716(301) 352-3830
Chantilly14391 CHANTILLY CROSSING LNCHANTILLYVA20151(571) 262-0020
Columbia6111 DOBBIN ROADCOLUMBIAMD21045(410) 290-1123
Columbia Heights3100 14TH ST NWWASHINGTONDC20010(202) 777-3773
Ellicott City4390 MONTGOMERY ROADELLICOTT CITYMD21043(410) 203-1700
Fair Lakes13047 FAIR LAKES SHOPPING CENTERFAIRFAXVA22033(703) 449-7100
Fairfax10301 NEW GUINEA ROADFAIRFAXVA22032(703) 764-5100
Falls Church6100 ARLINGTON BLVDFALLS CHURCHVA22044(703) 237-8118
Gainesville13301 GATEWAY CENTER DRGAINESVILLEVA20155(571) 261-5052
Gaithersburg25 GRAND CORNER AVENUEGAITHERSBURGMD20878(301) 721-1760
Germantown20908 FREDERICK ROADGERMANTOWNMD20876(301) 515-6882
Manassas West9900 SOWDER VILLAGE SQMANASSASVA20109(703) 257-6969
Prince Georges Plaza3500 EAST WEST HWY STE 1200HYATTSVILLEMD20782(301) 955-0005
Reston12197 SUNSET HILLS ROADRESTONVA20190(703) 478-0770
Rockville5700 BOU AVEROCKVILLEMD20852(301) 945-0018
Silver Spring12000 CHERRY HILL ROADSILVER SPRINGMD20904(301) 586-0724
Skyline5115 LEESBURG PIKEFALLS CHURCHVA22041(703) 253-0021
Springfield6600 SPRINGFIELD MALLSPRINGFIELDVA22150(703) 921-0220
Sterling46201 POTOMAC RUN PLAZASTERLINGVA20164(703) 444-8440
Sterling West45130 COLUMBIA PLSTERLINGVA20166(703) 463-2008
Timonium9901 YORK ROADCOCKEYSVILLEMD21030(410) 683-4985
Towson1238 PUTTY HILL AVENUETOWSONMD21286(410) 823-4423
Wheaton11160 VEIRS MILL ROADWHEATONMD20902(301) 946-8006
White Marsh5230 CAMPBELL BOULEVARDBALTIMOREMD21236(410) 933-9632

In addition, the program will launch in 96 stores in Los Angeles/Orange County, 36 stores in Minneapolis and expand to 41 stores in Chicago, with approximately 190 stores implementing the program in 2013.

About Target
Minneapolis-based Target Corporation (NYS: TGT) serves guests at 1,832 stores - 1,784 in the United States and 48 in Canada - and at Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target's commitment to corporate responsibility, visit

For more information, visit

Target Public Relations
Stefanie Mohr, 212-819-6468
Target Media Hotline, 612-696-3400

KEYWORDS:   United States  North America  California  District of Columbia  Illinois  Maryland  Minnesota  Virginia


The article Target Launches Beauty Concierge Program in Washington, DC, Northern Virginia and Baltimore Area in June originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story