Target Launches Beauty Concierge Program in Washington, DC, Northern Virginia and Baltimore Area in June
In-store Beauty Expert to Offer Personalized Service to Guests
MINNEAPOLIS--(BUSINESS WIRE)-- Building off its "Expect More. Pay Less." brand promise, Target is pleased to announce that it will introduce its Beauty Concierge program to 27 existing stores in Washington DC, Northern Virginia and Baltimore on June 28, 2013.
Participating stores will be staffed with a Target Beauty Concierge, a highly-trained, brand agnostic beauty enthusiast who is available to answer guests' questions in-store. Serving as a trusted expert, the Beauty Concierge provides guests with personalized, detailed and unbiased information about beauty and personal care products offered at Target and acts as a knowledgeable source of advice in what can sometimes be an intimidating department. Beauty Concierges will be located in the beauty aisle at Target wearing a distinct black apron. No appointment is necessary.
"Target is excited to offer this unique, special service to our Washington, D.C., Northern Virginia and Baltimore area guests - guests whom we know are passionate about beauty," explained Samir Shah, Target's Senior Vice President of Stores, Northeast. "In an often crowded and sometimes daunting marketplace, Target's Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices."
Target makes specialty beauty accessible and affordable through its broad array of brand collections. Guests can find cosmetics, hair care and skin care from exclusive brands such as Sonia Kashuk and Petra Strand, natural brands like Burt's Bees and national brand favorites.
The full store list for Washington DC, Northern Virginia and Baltimore area is below.
3101 JEFFERSON DAVIS HIGHWAY
Alexandria Hybla Valley
6600 RICHMOND HIGHWAY
1911 TOWNE CENTRE BLVD
4600 MITCHELLVILLE ROAD
14391 CHANTILLY CROSSING LN
6111 DOBBIN ROAD
3100 14TH ST NW
4390 MONTGOMERY ROAD
13047 FAIR LAKES SHOPPING CENTER
10301 NEW GUINEA ROAD
6100 ARLINGTON BLVD
13301 GATEWAY CENTER DR
25 GRAND CORNER AVENUE
20908 FREDERICK ROAD
9900 SOWDER VILLAGE SQ
Prince Georges Plaza
3500 EAST WEST HWY STE 1200
12197 SUNSET HILLS ROAD
5700 BOU AVE
12000 CHERRY HILL ROAD
5115 LEESBURG PIKE
6600 SPRINGFIELD MALL
46201 POTOMAC RUN PLAZA
45130 COLUMBIA PL
9901 YORK ROAD
1238 PUTTY HILL AVENUE
11160 VEIRS MILL ROAD
5230 CAMPBELL BOULEVARD
In addition, the program will launch in 96 stores in Los Angeles/Orange County, 36 stores in Minneapolis and expand to 41 stores in Chicago, with approximately 190 stores implementing the program in 2013.
Minneapolis-based Target Corporation (NYS: TGT) serves guests at 1,832 stores - 1,784 in the United States and 48 in Canada - and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target's commitment to corporate responsibility, visit Target.com/corporateresponsibility.
For more information, visit Target.com/pressroom.
KEYWORDS: United States North America California District of Columbia Illinois Maryland Minnesota Virginia
The article Target Launches Beauty Concierge Program in Washington, DC, Northern Virginia and Baltimore Area in June originally appeared on Fool.com.
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