Tim Cook Talks Up "New" Apple


Apple Inc. (NASDAQ: AAPL) CEO Tim Cook tried to salvage the company's reputation yesterday, which has been hurt by a lack of new products and a loss of market share to Samsung in the critical smartphone market. At the AllThingsD conference, Cook promised in an interview with Walt Mossberg that the new Apple would be just as successful as the old Apple under Steve Jobs:

As for Google Glass, it's probably not likely to be a mass-market item, Cook said. "It's probably more likely to appeal to certain markets," Cook said. But wearables as a broader market, Cook said, could be a profoundly interesting area of technology. Cook notes that he wears a Nike FuelBand. "I think Nike did a great job with this." Most of the good ones on the market do only one thing. The ones that do more than one thing don't do anything particularly well. "There's lots of things to solve in this space," he said, adding it is an area that is "ripe for exploration."Lots of companies will be doing things in this space. Walt: Will Apple be one of them? Cook: I don't want to answer that one.

Apple's new watch must be on its way.

Filed under: 24/7 Wall St. Wire, Consumer Electronics, Corporate Governance Tagged: AAPL