Interactive Edge's XP3 Suite Selected by Nestlé USA to Deliver Speed to Insights

Interactive Edge's XP3 Suite Selected by Nestlé USA to Deliver Speed to Insights

NEW YORK--(BUSINESS WIRE)-- Interactive Edge, a leading provider of data analysis and reporting solutions for the consumer goods and related industries, today announced that Nestlé USA selected XP3 Suite to enable Nestlé account managers to provide more actionable insights to their retail partners across all classes of trade that are expected to improve collaboration and increase sales. This selection was made after a cross-functional team evaluated several solutions and is currently being implemented.

Interactive Edge's XP3 Suite is used to develop data driven customer-facing presentations and reports that are customized and updated by field based account managers quickly and easily. Although customized reporting is standard for top tier retail customers, XP3 automation enables this same level of reporting for all accounts, allowing the Nestlé sales organization to focus on assisting their retail partners to meet the needs of their shoppers.

"Nestlé's extensive product lines span many different categories and our retail partners have come to expect a higher level of insights to drive growth not only with our brands, but more importantly with the strategies and plans that help grow their categories overall. Driving category growth is where our customers want us to focus as that is what meets the needs of the shopper," said Mark Nichta, Director, Sales Information Strategy. "Using XP3 helps us to more effectively integrate category and shopper data, and quickly serve up insights from that data."

"Nestlé recognizes that the XP3 platform allows them to more effectively provide insights that lead to better collaboration with their retail customers while also helping them deliver sales and category solutions for their ultimate customer - the shopper. We are committed to helping Nestlé collaborate with their trading partners and take advantage of market opportunities," said Zel Bianco, President/CEO of Interactive Edge.

About Interactive Edge

Interactive Edge is an industry leader in data analysis and presentation software for Consumer Goods and related industries. Further information about the company is available at

About Nestlé USA

For product news and information, visit www.nestlé

Interactive Edge LLC
Zel Bianco, 646-429-1618
RAM Communications
Ron Margulis, 908-272-3930

KEYWORDS:   United States  North America  New York


The article Interactive Edge's XP3 Suite Selected by Nestlé USA to Deliver Speed to Insights originally appeared on

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