Aetna Helps Members Become Savvy Healthcare Consumers with Award-Winning Videos


Aetna Helps Members Become Savvy Healthcare Consumers with Award-Winning Videos

HARTFORD, Conn.--(BUSINESS WIRE)-- Aetna (NYSE: AET) recently received an Award of Distinction in the Online Video/Education category from The 2013 Communicator Awards. Aetna was recognized for a series of educational videos that were designed to help members better understand and use their health care benefits.

The short videos emphasize the importance of the member's provider and health care choices, and help them become more informed health care consumers. The videos focus on some of Aetna's tools that members use to make health care decisions, as well as network designs that enable members to access high-quality, affordable care. The series of videos highlights nine of Aetna's tools and programs, including:

  • Aetna's Member Payment Estimator, which provides real-time out-of-pocket cost estimates based on a member's actual benefits plan;

  • DocFind®, Aetna's online health care provider directory;

  • Aetna's Institutes of Quality, a national network of health care facilities that are recognized for their expertise in certain bariatric, cardiac and orthopedic procedures, along with meeting extra standards of quality and efficiency; and

  • Aexcel®, Aetna's National Committee for Quality Assurance (NCQA)-certified specialist network, which features providers in 12 specialty categories that meet extra standards of quality and efficiency. The facilities in the Aexcel network are proven to drive cost savings for plan sponsors and members.

"We create all of our communications to help empower members to live healthier lives," said Robert Mead, senior vice president of Marketing, Product and Communications (MP&C). "These videos help members become more engaged health care consumers. We are proud of this recognition, but take more pride in helping our members get the most value out of their health benefits."

With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence of communications professionals. The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), an organization with more than 600 leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

Mad*Pow, a design agency with a specialty in health care, collaborated on the educational videos with Aetna. The company shares this honor.

About Aetna

Aetna is one of the nation's leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers' compensation administrative services and health information technology services. Aetna's customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see

About Mad*Pow

Mad*Pow is a design agency focused on improving the experiences people have with technology, companies, and each other. Mad*Pow works with industry leaders in Boston and globally, including Bank of America, Aetna, Fidelity, McKesson, Timberland, Google, Microsoft and Intuit. Mad*Pow was recognized by INC Magazine as one of America's fastest growing companies in 2010 and has offices in Boston, Portsmouth, NH and Louisville, KY.

Ethan Slavin, 860-273-6095

KEYWORDS: United States North America Connecticut


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