New Native Advertising Units Launch on MeetMe Mobile
New partnerships with Tapjoy and Hooked expand arsenal of native advertising options
NEW HOPE, Pa.--(BUSINESS WIRE)-- MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, today announced new advertising partnerships and formats for the popular Live Feed feature of its mobile applications.
The new partnerships, with Tapjoy, Inc., a leading mobile advertising and publishing platform, and Hooked Media Group, a provider of personalized game recommendations, enable MeetMe to introduce a number of new ad types into its native feed. MeetMe subscribers can now earn virtual currency by engaging with advertising delivered by Tapjoy, whose market-leading advertising platform drives a number of advertiser-desired calls-to-action, including watching a video, subscribing to a service, and more. Many of these advertisements will appear within MeetMe's newsfeed, offering a native advertising experience for users and advertisers alike. Through Hooked Media, MeetMe will promote new mobile games targeted based on users' preferences and interests.
In addition, MeetMe is announcing an expanded 300x250 ad format within the Live Feed stream. This larger, web-sized advertising unit will provide advertisers additional visual "real estate" to communicate a compelling message and connect with MeetMe subscribers.
Geoff Cook, Chief Executive Officer of MeetMe, stated, "We are focused on expanding our mobile native advertising products, with an eye toward monetizing our increasingly mobile user base more effectively. With incentivized native advertising, targeted game promotions, and 300x250 units, we are creating new ways for our advertisers to connect with our mobile audience and new reasons for subscribers to engage with promoted content."
"MeetMe is a leader in social discovery, and its large and loyal userbase offers an excellent engagement opportunity for advertisers," said Christine Lee, Senior Vice President, Global Partner Relations, Tapjoy. "Advertising delivered via the Tapjoy Mobile Value Exchange® has always been about giving users access to premium content for free, which drives deeper engagement from those users within the app. Having our advertising model surfaced in their native feed will give it more visibility, which we are excited about."
Prita Uppal, Chief Executive Officer of Hooked added, "Mobile users, especially MeetMe's youthful demographic, are always on the hunt for great new apps and games. Hooked powers recommendations using multiple machine-learning algorithms and analysis of relevant factors, including behavior patterns, as well as analysis of the apps currently installed on a user's device. We are thrilled to bring our sophisticated recommendation engine to MeetMe's user base as we've all seen how new games can light up a social network. This highly individualized recommendation of games will be a great new addition for MeetMe customers."
These new ad types will be rolled out in stages to MeetMe users on the iPhone and Android platforms, with a series of launches planned throughout the coming weeks.
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained herein, including statements that the MeetMe customers worldwide will value the highly individualized game recommendations, whether and when new ad types will be rolled out in stages to MeetMe users on iPhone and Android platforms and whether and when additional launches will occur, are forward-looking statements. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include: That our new add types or additional launches will not be rolled out as and when expected, that our individualized game recommendation features will not maintain or broaden demand for MeetMe's paid services throughout the year and that we encounter issues that affect the functionality of our mobile application with popular mobile operating systems. Further information on our risk factors is contained in our filings with the Securities and Exchange Commission ("SEC"), including the Form 10-K for the year ended December 31, 2012 and the Current Report on Form 8-K filed with the SEC on May 1, 2013. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
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