Break's Over, Santa: Ticketmaster Kicks Off Christmas Season in May
This year, though, it's not the usual suspects like Target and Walmart leading the charge to speed up the holiday calendar. Instead, the first Christmas culprit of 2013 is Ticketmaster, which seems to have decided that 2013's holiday season will begin not in November, October nor even September. No, this year, Ticketmaster is starting the clock in May, more than seven months before C-Day.
That's right: We're still closer to Christmas 2012 than to Christmas 2013, but Ticketmaster is already trying to gin up excitement for Santa's next ride.
Of course, Ticketmaster couldn't do it alone: To move Christmas season up to late spring, it needed an accomplice, a group so closely associated with the Yuletide season that it's beyond reproach. Santa and his elves are out, obviously, which left Ticketmaster only one choice: the Rockettes.
Admittedly, the deal is pretty good: for a prime orchestra seat at 5 p.m. on a Friday in November, I would only have to pay $49, rather than the usual $78 -- a pretty impressive 37 percent discount. Add in the standard $14 Ticketmaster fee, and the price rises to $63. Then again, I'd still need to know what I'm doing on a Friday in early November -- a date that is still six months away.
The Rockettes' complicity in Ticketmaster's dastardly plan extends even beyond advertising in May: they have also begun pushing their Christmas shows earlier and earlier. In 2011, the "Spectacular" began on Nov. 10. A year later, the first show was on Nov. 9. This year, the Rockettes take the stage on Nov. 8 -- almost two months before Christmas Day. And the Christmas creep continues ...
Ticketmaster could not be reached for comment.
Bruce Watson is DailyFinance's Savings editor. You can reach him by e-mail at firstname.lastname@example.org, or follow him on Twitter at @bruce1971.