Enter A Contest And Win A Job! PR-Hungry Companies Stage 'Job Stunts'
Here's a job: Get flown out to New Orleans for a one-day mixology tutorial, and then to three Kid Rock shows over the coming months in Detroit, Chicago, and Irvine, Calif., to serve the aging enfant terrible his before and after-show cocktails. Compensation: $10,000.
Well, it's not a job exactly. It's a job stunt. A job where the work done is less valuable than the media attention it stirs. In this case, Jim Beam is ponying up the dough. In exchange, it gets a chance to rally its fan base (to apply, you must submit a 250-word essay conveying "Jim Beam/Kid Rock fan passion"), score some free press, and advertise its partnership with the rabble-rousing rap-rocker.