Harbor Island Development Corp. Announces Strong Response for the NxUltra Campaign in Support of Further Expansion of Marketing Efforts
RICHMOND, Va.--(BUSINESS WIRE)-- Harbor Island Development Corp. (OTCQB: HIDC), (the "Company"), through its wholly owned subsidiary BrandSeed Media Services LLC. ("BrandSeed"), a multi-channel direct marketing service provider, announces that the initial results for its NxUltra campaign have greatly exceeded the performance targets set by BrandSeed and its exclusive marketing partner American Enhancement Products, Inc. ("AEP"). AEP is a global consumer products company and the manufacturer of NxUltra®, an innovative all-natural supplement enhancing men's energy levels and sexual performance.
The initial results provide strong support for continued expansion of the NxUltra marketing campaign nationwide and it validates BrandSeed's optimization strategy as they enter the rollout phase of their marketing partnership with AEP. The media cost per newly acquired NxUltra customer is running at 40% below the budgeted performance targets. This supports continued expansion of the media spending on this campaign and significantly increases target profit margins. As a result, BrandSeed believes that it can add thousands of new NxUltra customers per month as it achieves full rollout over the next few months.
These results also confirm that a demand exists for all-natural supplements that are an effective alternative to expensive drugs for treating sexual performance problems for the aging male. According to AEP, NxUltra has the added advantage of providing many additional health benefits to the consumer and is backed by years of leading edge research. The average cost of male sexual enhancement prescription drugs is $120 per month and is often not covered by insurance providers. NxUltra costs just $49 per month and can be used by many men who prohibited from taking other drugs due to other health issues. In addition, NxUltra provides benefits within 30 minutes and last for over 72 hours per pill.
"We are very pleased that as we are expanding the NxUltra print campaign nationwide as we have entered the initial rollout phase of our marketing efforts. The customer response has greatly exceeded our targets. This confirms that NxUltra can obtain substantial market share in this billion dollar market while achieving low customer acquisition costs. We have validated our ability to increase media spending on this campaign while simultaneously increasing profit margins which gives us confidence that this campaign has large scale potential. We are excited to work with AEP to build a multi-channel direct marketing platform to support a large scale rollout of NxUltra," commented Chuck Anton, President and CEO of Harbor Island Development.
About Harbor Island Development Corp.
Headquartered in Chesterfield, VA, Harbor Island Development Corp., through its wholly owned subsidiary, BrandSeed Media Services LLC has brought together leaders in multichannel marketing for launching new products and services to market. BrandSeed's team brings years of expertise creating direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media.
For more information, visit: www.harborislanddevelopment.com
Forward Looking Statements
This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. Harbor Island Development Corp. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.
Harbor Island Development Corp.
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