MeetMe® Enhances Mobile Subscription Product MeetMe+
Company extends mobile monetization leadership among mobile social apps
NEW HOPE, Pa.--(BUSINESS WIRE)-- MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, today announced that it is adding new features to its mobile premium subscription product, MeetMe+. The new release of MeetMe+ adds two new member benefits, as well as two additional "freemium" products that are now available for purchase with MeetMe Credits.
Originally introduced in March 2013, MeetMe+ allows subscribers to see which users have viewed their photos and the photos they viewed, provides for suppression of ads within mobile applications, and gives subscribers bonus virtual currency as well as discounts on virtual currency purchases.
With the enhancements announced today, premium subscribers will also have the option to browse profiles and pictures in stealth mode and discover which users have been asking them anonymous questions by "unmasking" the questions. These features are available as part of a MeetMe+ subscription, as well as through use of the Credits virtual currency by all MeetMe subscribers.
"We are committed to further expanding our mobile monetization," noted Geoff Cook, Chief Executive Officer. "In the month after the launch of MeetMe+, mobile bookings increased by 81% versus a year ago and 24% versus the Q1 average. We also climbed 32 places from the 83rd top-grossing app on Android to number 51 among all apps, and we climbed 27 places on iPhone from the 127th top-grossing app to number 100 among all apps. Today's announcement strengthens the MeetMe+ product significantly by proving two of the most requested features to subscribers. We expect to release additional upgrades to the MeetMe+ service later this year."
The pricing for MeetMe+ varies by platform and duration. On Android, the pricing is one year of MeetMe+ at $6.67/month (one payment of $79.99) or one month for $9.99/month. On iOS, the pricing is six months at $6.67/month (one payment of $39.99), three months at $8.33/month (one payment of $24.99), or one month at $9.99.
MeetMe is currently the #1 top-grossing social application in the US Google Play Store, and top 10 among all social applications in the iOS US App Store.
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained herein, including statements that additional upgrades to the MeetMe+ service are expected later this year, are forward-looking statements. The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include: the risk that our additional upgrades to the MeetMe+ service later this year, will not launch as and when expected. Further information on our risk factors is contained in our filings with the Securities and Exchange Commission ("SEC"), including the Form 10-K for the year ended December 31, 2012 and our Current Report on Form 8-K filed with the Securities and Exchange Commission on May 1, 2013. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
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