ESPN Wants to Pick Up Your Wireless Tab

Attention, sports fans: In an attempt to make it easier than ever to receive unlimited streaming sports on your smartphone, Disney's ESPN has begun talks with either AT&T or Verizon to pick up the tab for any bandwidth overage you might create using the ESPN app to watch sports. The potential impact on mobile advertising has the potential to impact tech leaders including Google and Facebook, which are racing to monetize the eyeballs available on the small screen.

In the video below, Fool.com contributor Doug Ehrman discusses the potential subsidy, why it matters, and how it could change the way companies advertise online.

Titans of tech
It's incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies. Find out "Who Will Win the War Between the 5 Biggest Tech Stocks?" in The Motley Fool's latest free report, which details the knock-down, drag-out battle being waged by the five kings of tech. Click here to keep reading.

The article ESPN Wants to Pick Up Your Wireless Tab originally appeared on Fool.com.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Facebook, Google, and Walt Disney. The Motley Fool owns shares of Facebook, Google, and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.