Calvin Klein Underwear to Feature Model-Activist Christy Turlington Burns in Fall 2013 Global Advertising Campaign
Christy Turlington Burns Returns to the House for New Calvin Klein Underwear Campaign
NEW YORK--(BUSINESS WIRE)-- Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYS: PVH) , today announced that iconic model-activist Christy Turlington Burns will return to the house and be featured in the women's Fall 2013 Calvin Klein Underwearglobal advertising campaign.
Christy Turlington Burns on the set of the Fall 2013 Calvin Klein Underwear advertising campaign shoot. Image courtesy of Calvin Klein, Inc.
The Fall 2013 Calvin Klein Underwear advertising campaign was shot by renowned fashion photographer Mario Sorrenti on location in Vieques, Puerto Rico. This was Turlington Burns's first advertising campaign shot with Sorrenti. Inspired by the brand's signature intimate and provocative advertising, the campaign highlights an assortment of the most iconic, must-have Calvin Klein Underwear essentials, and represents the modern, sensual and sophisticated aesthetic for which the brand is known. The Fall 2013 media campaign will be comprised of a strategic mix of print, digital and outdoor advertising timed to coincide with September 2013 magazine issues.
Turlington Burns has a long-standing relationship with the house, beginning with her first runway show for Calvin Klein for the Fall 1987 season. In 1988, Irving Penn photographed Turlington Burns for her first Calvin Klein Collection advertising campaign. That same year, she became the face of Calvin Klein's timeless scent, ETERNITY, for the fragrance's launch campaign captured by Bruce Weber. Turlington Burns continued to work with legendary photographers, like Steven Meisel, Mario Testino, Peter Lindbergh and Jurgen Teller, for several more advertising campaigns for the Calvin Klein Collection, Calvin Klein Underwear, Calvin Klein Jeans, and Calvin Klein Swimwear brands, Contradiction fragrance, as well as three additional ETERNITY fragrance campaigns.
While leading an illustrious career in modeling, Turlington Burns has gone on to direct and produce No Woman, No Cry - a documentary film about the global state of maternal health. Following the release of her film in 2010, she founded Every Mother Counts (EMC), a campaign to improve the health and well-being of girls and women worldwide. The organization's mission is to end preventable deaths caused by pregnancy and childbirth around the world.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include women's dresses and suits, men's dress furnishings and tailored clothing, men's and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women's performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner's and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
EDITORIAL CREDIT: Calvin Klein Underwear
IMAGE CREDIT - BEHIND THE SCENES IMAGE: Courtesy of Calvin Klein, Inc.
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