Netflix Makes Frenemies in Canada
Netflixlaunched streaming video services in Canada way back in 2010, more than a year before any other international territory. So it only makes sense that the Canadian market is acting more mature than other Netflix expansion spots.
Last week, Canadian cable company TELUS CEO Darren Entwistle said that Netflix might be as much of an opportunity as a competitor. The company could sell rebranded Netflix services under its own banner to get a leg up on its mostly larger head-to-head competitors. Pairing with local cable providers is a strategy that Netflix hasn't considered (at least not publicly), but it's a wrinkle that's worth keeping a watchful eye on.
In this video, Fool contributor Anders Bylund explains what's so new about Entwistle's potential strategy, and how Netflix could leverage the idea to quicker international growth.
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The article Netflix Makes Frenemies in Canada originally appeared on Fool.com.Fool contributor Anders Bylund owns shares of Netflix, but he holds no other position in any company mentioned. Check out Anders' bio and holdings or follow him on Twitter and Google+. The Motley Fool owns shares of Netflix. Motley Fool newsletter services have recommended buying shares of Netflix. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.
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