Macy's "American Icons" Campaign Launches Tomorrow with Fun and Festivities from Coast-to-Coast


Macy's "American Icons" Campaign Launches Tomorrow with Fun and Festivities from Coast-to-Coast

Customers can shop Macy's for exclusive designs from all-star American brands including Ralph Lauren, Calvin Klein, Michael Kors, Tommy Hilfiger, Nike, Levi's and many more

Charity effort aims to raise $3 million for Got Your 6 and America's veterans

NYC launch event to feature Tracy Morgan and a performance by nine-time Grammy®Award-winner Sheryl Crow

NEW YORK--(BUSINESS WIRE)-- In a patriotic salute to the people, places and things that make our country great, the American Icons campaign will come to life this week at Macy's. The celebration will take place in Macy's stores, on and in communities from sea to shining sea with American-inspired merchandise from beloved brands, launch parties, "pop up" drive-in movies, cross-country road trips, Major and Minor League baseball events, grilling competitions, exciting sweepstakes and a fundraising program to benefit America's veterans. Customers have already started to join in the festivities by submitting videos for a Macy's "American Icons" commercial spot, which will be Macy's first national crowd-sourced commercial, created in celebration of America by Americans. Macy's American Icons campaign officially launches on May 15.

Margaret and Rainey Qualley, along with model Tom Heukels featured exclusively in Calvin Klein Jeans ...
Margaret and Rainey Qualley, along with model Tom Heukels featured exclusively in Calvin Klein Jeans ...

Margaret and Rainey Qualley, along with model Tom Heukels featured exclusively in Calvin Klein Jeans for Macy's American Icons campaign. (Photo: Business Wire)

"Macy's American Icons is our nationwide effort to honor the U.S.A. and those who have served our country through a variety of initiatives, which includes exclusive fashion from some of America's favorite designers, lively in-store and community events, interactive digital content, patriotic advertising and a give-back program to support our veterans," said Martine Reardon, Macy's chief marketing officer. "This campaign is Macy's tribute to our country's heritage of freedom, bravery and pride and will serve to highlight American style, cherished pastimes and meaningful causes that are important parts of the fabric of our culture."

American Icons Product

This spring, Macy's takes a fashion road trip, drawing inspiration from legendary American designers, famous brands and notable destinations that have forever impacted American style. As America's Department Store, Macy's has partnered with several influential brands to offer customers exciting fashion, home and accessory products for the American Icons campaign, including designs from Ralph Lauren, Calvin Klein, Michael Kors, Tommy Hilfiger, Nike, Levi's, and many more.

American fashion will be on display in Macy's stores across the country with a variety of trends suited for those who want freedom of choice when dressing themselves or their homes. Customers can show off their American pride with fashion and home products that feature classic red, white and blue colors, bold star and stripe prints and gingham patterns fit for any patriot. Vintage-inspired pieces take on a new life this spring with deconstructed denim, patchwork appliqués, plaids, delicate florals, and baroque- and bandana-style patterns. From the free-spirited to the buttoned-up, classic becomes cool again as timeless all-white dressing, preppy colors and clean lines come back into style. From famous beaches and dazzling natural wonders to political, entertainment and fashion hubs and the main streets of America, style inspiration can be found everywhere in this great nation. Customers who want to show off their national pride will be able to shop at Macy's and on for American Icons-inspired product from their favorite brands including Alfani, I.N.C., Bar III, Betsey Johnson, American Rag, Charter Club, Style & Co, Vince Camuto, Coach, Keds, Haskell, Marilyn Monroe, Kipling, Estée Lauder, Fiesta, Lenox, and many more.

Got Your 6 - Give Back, Get Back and Support America's Veterans

Macy's is paying tribute to the men and women who serve our country and is inviting customers to give their support as well. In the military, "got your six" means "I've got your back." Got Your 6, one of our nation's newest veteran and military family campaigns, is working to change the conversation around America's millions of military veterans. Uniting the resources of the entertainment industry with a coalition of more than two dozen veteran-focused, nonprofit partners, this collaboration is dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets, and putting their skills to work at home. Got Your 6 focuses on six pillars of reintegration -- Jobs, Education, Health, Housing, Family and Leadership, and is aiming to exceed individual goals for each pillar by 2014.

With the aim of raising $3 million to benefit Got Your 6, Macy's is offering a special savings pass to customers now through June 9. Shoppers can give $3 at any register and get a 20/15 percent savings pass for a day they choose or shoppers can choose to wear their support by purchasing a Got Your 6 pin for $6 and also receive the discount. One hundred percent of the purchase price of the pin will be donated to Got Your 6 and its nonprofit partners to empower returning veterans and military families, up to $3 million. (Note that exclusions and restrictions apply to the offers and the pins are available while supplies last. Visit for more information.)

Celebrate America from Coast-to-Coast

Macy's is kicking off the American Icons campaign with a celebration at Gotham Hall in New York City on Tuesday, May 14. The event, hosted by Tracy Morgan, will feature a fashion presentation and a performance by nine-time Grammy Award-winner Sheryl Crow. The excitement will continue on Thursday, May 16 with events at Macy's stores including Macy's Herald Square in New York City; Macy's Aventura in Ft. Lauderdale; Macy's State Street in Chicago; Macy's Metro Center in Washington, D.C.; Macy's Union Square in San Francisco; and Macy's South Coast Plaza in southern California. On Saturday, May 25, Macy's will host an American Icons Celebration Day with events in more than 20 stores across the country. The events will be full of cooking demonstrations, celebrity cameos, live performances, and much more! For full details on all these exciting events - and those taking place near you - visit

"Macy's Great American Drive-In"

This summer, Macy's will be celebrating the anniversary of a truly American activity, the drive-in theatre! To celebrate this 80-year-old-tradition, "Macy's Great American Drive-In" will be coming to theaters and "pop-up" locations across the country beginning in June. Customers can share the movie experience they remember from childhood through "pop-up" drive-in events at 20 Macy's locations and on-screen at 10 local drive-ins nationwide, featuring a screening of "The Smurfs," with a special trailer for "The Smurfs 2" coming to theaters July 31. Prior to the showings at dusk, attendees will enjoy family fun activities including classic carnival games, food truck appearances, Cracker Jack sampling and photo opportunities. Visit for a full calendar of "Macy's Great American Drive-In" events.

"Macy's Great American Road Trip"

Megan & Liz, Macy's iHeartRadio Rising Star 2012 winners, are hitting the road for "Macy's Great American Road Trip" visiting some of the most iconic American destinations across the country and exploring the vast American musical landscape. The breakout pop music duo have earned rave reviews from "The New York Times," "USA Today" and MTV, and were included in Billboard's "21 Under 21" Hottest Acts list in 2012. Cruising in the new Ford Mustang convertible, the girls will visit Detroit; Miami; New York City; Nashville; New Orleans; Austin; Seattle; and Los Angeles, making appearances at select Macy's stores and experimenting with musical genres along the way including Motown, Latin, country and jazz. Throughout the road trip, the girls will capture their adventures on video, as well as their process writing and recording the ultimate road trip song so fans can follow along on beginning May 14, with new videos posted every Tuesday. Along the way, viewers can enter the "Win with Megan & Liz" sweepstakes, and eight lucky entrants will each win $500 American Rag shopping sprees.

"Macy's Day at the Ballpark"

Celebrate America's favorite pastime this Father's Day with "Macy's Day at the Ballpark." On June 8 and 9, Macy's will take its American Icons festivities to 10 Major League and 35 Minor League baseball games through special scoreboard features, live radio remotes and contests such as Lucky Dad Fan of the Game and Guest Announcer for the day. Prior to June 9, customers will have the chance to receive tickets to the games through Gift with Purchase and Enter-To-Win opportunities at select Macy's stores.

"Macy's Great American Grilling Guru"

On June 8, the six finalists in "Macy's Great American Grilling Guru" contest will go head-to-head in a "Sizzle Showdown" at Macy's Lenox in Atlanta. The competition will be judged by Macy's Culinary Council chefs Cat Cora, Marc Forgione and Stephanie Izard, and one winner will earn the coveted title of "America's Greatest Grill Guru" and receive the grand prize: $10,000 and a trip to Macy's 4th of July Fireworks!

Martha Stewart Collection Sweepstakes

Macy's customers can visit now through July 4 to enter a sweepstakes from Macy'sand Martha Stewart Collection with a very special grand prize - an opportunity to meet Martha Stewart herself and lunch for four at the Martha Stewart Living Omnimedia office in New York City. The prize package also includes a $250 Macy's gift card, flight and accommodations in New York City, a one-year subscription to "Martha Stewart Living,' a private crafting session with a "Martha Stewart Living"expert and a signed copy of "Martha's American Food," a book featuring Martha's favorite national dishes, as well as the stories and traditions behind them. To kick-off the sweepstakes, Martha and "Everyday Food" Editor-in-Chief Sarah Carey will be on hand at Macy's Herald Square in New York City on May 17 to discuss and demonstrate recipes from "Martha's American Food."

Celebrate Summer's Big Bang!

On Independence Day, we commemorate the birth of our nation, and there is no bigger celebration than Macy's 4th of July Fireworks. As part of "American Icons," Macy's customers will have an opportunity to enter for the chance to win four tickets to the 2014 Macy's 4th of July Fireworks! Additionally, the winner will receive travel and hotel accommodations for three days/two nights and a $1,000 shopping spree at the iconic Macy's Herald Square! Now through July 4, customers can enter the sweepstakes on Twitter or Instagram using #MyAmericanIcons, by texting the word "ICON" to 62297 or online at

Macy's American Icons campaign will officially kick-off on May 15 and run through July 4. For American Icons media materials, please visit Please visit for more information about the campaign including product and event calendars.

About Macy's

Macy's (NYS: M) , the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

Photos/Multimedia Gallery Available:

Holly Thomas, 646-429-5250
Julie Strider, 646-429-5213

KEYWORDS: United States North America New York Ohio


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