Apple Has a Siri-ous Problem


A few years ago, the idea of speaking to your cell phone and getting a response was like something out of a sci-fi movie. Nowadays, if your smartphone doesn't offer voice recognition technology, you're likely missing out on some possibilities. Between Google Now and Apple Siri, I'm sure you've heard about a thing or two about voice recognition technology. Perhaps what you haven't heard is how Google Now for iOS has completely undermined Apple Siri, to the point where it may threaten Apple's coveted halo.

Google does it better
Let's face it: Apple's Siri hasn't really made much of a splash with users. It's often dismissed as a nice-to-have feature because it lacks the usefulness for everyday smartphone use. Sure, you can use Siri to control your phone, which could come in handy while driving, but when it comes down to searching for answers, Siri often falls short. That's because Siri lacks the wealth of data and experience that Google has been building over the last 15 years.

Google Now leverages all of your Google user data to improve relevancy, context, and timing. If you have an appointment scheduled in Google Calendar, Google Now would display that information and give you the best driving directions in terms of real-time traffic. Check out the video below to get a better sense how Google Now works.

The opportunity of a lifetime
Because Google has a wealth of personalized data to leverage, it has the out-of-the-box capability to that Siri simply cannot match. It would take significant data mining and leg work on Apple's part to get Siri on par with Google Now. Ultimately, this opportunity could be much larger for Google than just being a better Siri for iOS users, because Google Now gives Apple users a real taste of the Android experience. It leaves me wondering if Google Now will awaken Apple users entranced by the coveted halo effect.

It's incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies. Find out "Who Will Win the War Between the 5 Biggest Tech Stocks?" in The Motley Fool's latest free report, which details the knock-down, drag-out battle being waged by the five kings of tech. Click here to keep reading.

The article Apple Has a Siri-ous Problem originally appeared on

Fool contributor Steve Heller owns shares of Apple and Google. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.