Visa Adds New Capabilities to its Innovative Offers Platform


Visa Adds New Capabilities to its Innovative Offers Platform

Allows issuers and retailers of all sizes to deliver customized offers and a more seamless checkout experience.

FOSTER CITY, Calif.--(BUSINESS WIRE)-- Visa Inc. (NYS: V) today announced a processing enhancement for Visa Offers, a solution that enables Visa issuers, acquirers and merchants of all sizes to deliver targeted rewards to Visa cardholders. The enhanced service has the potential to eliminate paper coupons, allowing consumers, who opt in, to earn points and discounts as well as redeem special offers instantly at checkout by simply using their enrolled Visa card. The platform supports Visa's commitment to offer solutions for retailer and financial institution clients of any size that allows them to deliver customized and differentiated benefits to Visa cardholders at the point-of-sale.

Visa's payments processing network, VisaNet, enables the efficient delivery of these offers that can enhance the consumer checkout experience, increase merchant sales and strengthen issuer relationships. The new capabilities include:

  • Fully Customizable Offer Content
    Retailers and financial institutions can deliver offers that are tailored to individual customers, through email, web and mobile. For example, a clothing retailer could deliver a personalized text message or email to customers who have opted in to the program while they are shopping nearby.

  • Real-Time Offer Relevancy
    The platform also provides retailers and issuers data insights and analytics to measure the point-of-sale redemption rate, allowing them to create customized and more relevant offers.

  • Consumer Loyalty Qualification
    Through the enhancement of the Visa Offers platform, retailers and issuers can use real-time messaging capabilities to identify and uniquely reward loyal customers.

  • Multiple Redemption Options
    Enhancements to the Visa Offers platform include support for real-time redemption of offers and rewards at the point-of-sale. This complements the existing statement credit capability.

  • Support for Multiple Offers Programs
    The Visa Offers platform supports both Visa-specific and third-party offer programs to help drive incremental purchases and a faster, more seamless checkout experience for consumers, who provide their consent.

"Smarter commerce means having the right offer, delivered to the right customer at the right time," said Jim McCarthy, global head of Products, Visa Inc. "Visa's new real-time point-of-sale redemption platform is a great example of Visa's ability to apply its processing and technology expertise to simplify the use of offers and discounts, bringing benefits to merchants, acquirers, issuers and consumers. This enhancement to Visa's processing platform is emblematic of our strategy to facilitate our clients differentiating benefits for their customers at the point-of-sale."

Visa has established agreements to source discounts from leading retailers and can manage the Visa Offers platform on behalf of retailers, acquirers, and issuers, from enrollment to offer delivery to redemption options.

"From hardware designs to software enhancements, it has never been more important for the payments industry to find meaningful ways to enhance the consumer experience," said Nick Holland, senior payments analyst, Javelin Strategy & Research. "Visa has a long history of delivering payment tools that transform the ways consumers shop, and Visa's new offers redemption platform is another innovative example of making the payment process more efficient for banks, merchants and consumers."

For more information about the Visa Offers, visit:

About Visa Inc.

Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks—VisaNet—that is capable of handling more than 24,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit

Visa Inc.
Lee Mokri, 650-432-2990

KEYWORDS: United States North America California


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