ASCC Teams up With Experienced Ad Firm to Drive Sales of Debut Vodka

ASCC Teams up With Experienced Ad Firm to Drive Sales of Debut Vodka

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- Luxuria Brands, the brand management division of the Aristocrat Group Corp. (OTCBB: ASCC), is proud to announce that it has teamed up with an inventive advertising firm with a track record of success designing vodka brands and packaging that drive sales in a booming, multi-billion-dollar marketplace.

The company has tabbed Ignite Advertising to create unique packaging designs and concepts for Luxuria Brands' first two vodka brands due out later this year.

"Ignite has designed the bottles and packaging for a host of successful vodkas and other spirits," said ASCC CEO Robert Federowicz. "Industry buyers and everyday consumers alike are going to love what they've come up with for us. We can't wait to show these designs off."

ASCC has worked hard to produce a spirit that will stand out on the shelf, take pride in its American roots, fit neatly within established pricing hierarchy and be available to a wide market of vodka lovers. The company is awaiting final Certification of Label/Bottle Approval (COLA) from the Alcohol and Tobacco Tax and Trade Bureau (TTB) before it details the new products and their launch dates.

Initially, at least, ASCC is targeting the super-premium vodka segment for its debut offering due to its incredible growth—rising 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS). Aristocrat's potato-based vodka will be one of very few gluten-free vodkas on the market, opening up a growing base of underserved consumers for the new brand.

ASCC sees vodka, America's best-selling spirit, as the key element to growing its brand management division, allowing the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Proctor & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico's FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

The Aristocrat Group Corp.
Robert Federowicz, 850-269-7208
President and CEO

KEYWORDS:   United States  North America  Florida


The article ASCC Teams up With Experienced Ad Firm to Drive Sales of Debut Vodka originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story