This Fashion Statement Changes Everything at Disney


Disney is coming off another blowout quarter, but things should get even better.

Despite record attendance at Walt Disney World in Florida, and Disneyland in California, the family entertainment giant is rolling out a MyMagic+ tool that will help guests plan their upcoming visits by securing restaurant reservations, FastPass tickets, and even schedule character interactions before leaving home.

A big part of that push will be the MagicBand bracelet that hotel guests and annual passholders will receive. The RFID wristband will make it easier to save wait times on attractions, and provide personalized experiences that no other park can match.

That's important. By raising the bar, Disney is setting itself apart from nearby SeaWorld , and Comcast's Universal neighboring theme parks on both coasts. Even regional players Six Flags and Cedar Fair can't ignore Disney's new fashion accessory, because it will raise the bar on how guests expect to be treated at the regional amusement parks if they want to win some of Disney's business.

In this video, longtime Fool contributor Rick Munarriz goes over some of the things that Disney executives said on Tuesday night in revealing what Disney plans to gain from this high-tech revolution.

It's easy to forget that Walt Disney is more than just the House of Mouse. True, Disney amusement parks around the world hosted more than 121 million guests in 2011. But from its vast catalog of characters to its monster collection of media networks, much of Disney's allure for investors lies in its diversity, and The Motley Fool's premium research report lays out the case for investing in Disney today. This report includes the key items investors must watch, as well as the opportunities and threats the company faces going forward. So don't miss out -- simply click here now to claim your copy today.


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Longtime Fool contributor Rick Munarriz owns shares of Walt Disney. The Motley Fool recommends Walt Disney. The Motley Fool owns shares of Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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