Survey Says...Autobytel Launches Car Polls Where Consumers Voice Real Time Opinions about a Variety of
Survey Says...Autobytel Launches Car Polls Where Consumers Voice Real Time Opinions about a Variety of Automotive Topics
Millions of Autobytel.com consumers can share up-to-the-minute thoughts on makes and models, vehicle segments, manufacturers, auto shows and more
IRVINE, Calif.--(BUSINESS WIRE)-- Autobytel Inc. (Nasdaq: ABTL), the company dedicated to helping automotive consumers and dealers connect online, today announced the launch of 'Car Polls,' a series of fun and interesting surveys where millions of Autobytel.com consumers can cast real time votes about a variety of automotive topics.
At Autobytel Car Polls, consumers weigh in on specific vehicle segments, makes and models, manufacturers, auto shows, car buying and owning topics, and more, with immediate results revealed after they vote. Past survey results are also available, as well as commentary from Autobytel's vehicle experts.
"It's interesting to tap into the real time views and opinions of the millions of consumers who visit Autobytel.com each month," said Jeffrey Coats, President and CEO of Autobytel Inc. "It's helpful to car buyers when our editors get involved, evaluating the responses and offering expert insight. The live information we glean is valuable in creating the online information and services people really want when it comes to researching, buying and owning a car."
Examples of five popular surveys at Autobytel Car Polls, and related consumer responses, include:
- Question:"Which auto manufacturer has progressed the most over the past 10 years?"
Answer: The majority (32%) indicated Hyundai had progressed the most, followed by Ford (17% of respondents) and Kia (15%).
- Question:"Which is the most important when shopping for a new car?"
Answer: The majority of respondents said Fuel Economy was most important (35%), followed by Performance (15%) and Comfort (13%).
- Question:"What type of customer incentive do you prefer?"
Answer: The majority (30%) indicated they preferred Low Interest Financing over other incentives such as Cash Back or Rebates or No Down Payment.
- Question:"What is the sexiest new car for 2013?"
Answer: The Aston Martin Vanquish took the top spot (30% of respondents), trumping the Ferrari F12 Berlinetta, the Maserati GranTurismo and the Mercedes-Benz SL-Class Roadster, which were all tied for third at 11% each.
- Question:"How often do you get maintenance for your car?"
Answer: Most respondents (43%) said they maintain/service their car Every 4 - 6 Months, while22% indicated Every Three Months or Sooner and 20% said "Only if Absolutely Necessary."
The latest addition of Autobytel Car Polls comes on the heels of the company's recent announcement that its quarterly revenues have advanced to the highest levels in five years, and that its YouTube channel topped 15 million views last month, up from 10 million views in December 2012.
Weigh in with your live opinions at Autobytel Car Polls, www.autobytel.com/car-polls/. Visit www.autobytel.com to learn about the company's leading automotive information, products and services; watch exclusive new car videos, test drives and car reviews at Autobytel's YouTube page; or join the conversation on the Autobytel Facebook Fan Page.
About Autobytel Inc.
Autobytel Inc., an online leader offering consumer purchase requests, or leads, and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched its flagship website, www.autobytel.com, in 1995. Autobytel continues to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell, more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website, network of automotive sites and respected online affiliates, Autobytel continues its dedication to innovating the industry's highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with some of the industry's most productive and cost-effective customer referral and marketing programs.
Investors and other interested parties can receive Autobytel news releases and invitations to special events by accessing the online registration form at investor.autobytel.com/alerts.cfm.
Autobytel Inc. Media Relations
Jennifer Lange, 949-916-4820
Autobytel Inc. Investor Relations
Curtis DeWalt, Chief Financial Officer
Roger Pondel/Laurie Berman
KEYWORDS: United States North America California
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