HomeAway Appoints Kevin Krone, Vice President and Chief Marketing Officer of Southwest Airlines, to Its Board of Directors
AUSTIN, Texas--(BUSINESS WIRE)-- HomeAway, Inc. (NAS: AWAY) , the world's leading online marketplace for vacation rentals, welcomes Kevin Krone, vice president and chief marketing officer of Southwest Airlines, to its board of directors.
"Kevin has extraordinary marketing expertise, and he will be a great addition to our board," says Brian Sharples, HomeAway® CEO and chairman of the board. "He brings a wealth of experience from Southwest, a company laser-focused on delivering outstanding customer service, and a successful track record with a focus on value in the travel industry, which is perfectly inline with HomeAway's target demographic."
Krone has 21 years of experience at Southwest Airlines, America's largest airline in terms of originating domestic passengers boarded. As CMO, he is responsible for all aspects of Southwest's marketing strategy and execution, including the oversight of the company's brand development, advertising, promotions and online strategy and execution.
Prior to his promotion to chief marketing officer, Krone led marketing, sales and distribution. In this role, he enhanced the product and customer experience significantly. Krone also oversaw the launch of a revamped loyalty program that resulted in greater loyalty and significant growth in revenue.
Krone replaces Phil Siegel of Austin Ventures who has decided to step down after eight years on HomeAway's board of directors.
"We are fortunate and grateful for Phil's significant contributions to the board and the business, and we couldn't be happier for him as he embarks on new adventures," says Sharples.
"I have thoroughly enjoyed working with Brian Sharples and Carl Shepherd, co-founders of HomeAway, and being a part of a pioneering company. I am also honored to have Kevin, an outstanding travel industry expert, take my place on the board and bring his unique viewpoints and experiences to the Company," says Siegel.
About HomeAway, Inc.
HomeAway, Inc. (NAS: AWAY) , based in Austin, Texas, is the world's leading online marketplace of vacation rentals, with sites representing over 740,000 paid listings of vacation rental homes in 171 countries. HomeAway® offers an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio of websites includes HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es, Toprural.com in Spain; AlugueTemporada.com.br in Brazil; and HomeAway.com.au in Australia.
In addition, HomeAway operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels. For more information about HomeAway, please visit www.HomeAway.com.
Victor Wang, 512-505-1504
Public Relations Manager
KEYWORDS: United States North America Texas
The article HomeAway Appoints Kevin Krone, Vice President and Chief Marketing Officer of Southwest Airlines, to Its Board of Directors originally appeared on Fool.com.
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