ExactTarget Expands Platform Tools, Programs to Accelerate Digital Marketing App Development


ExactTarget Expands Platform Tools, Programs to Accelerate Digital Marketing App Development

ExactTarget App Center, Software Development Kits to Streamline App Development

INDIANAPOLIS--(BUSINESS WIRE)-- Global digital marketing software as a service leader ExactTarget (NYS: ET) launched its expanded suite of platform tools and programs today, providing new software development kits to accelerate third-party app development for its Interactive Marketing Hub.

The expanded platform resources provide developers and technology partners tools to more quickly develop and deliver applications that leverage real-time customer data and extend ExactTarget's strength in cross-channel digital marketing.

"With these new platform tools, developers can rapidly accelerate innovation and deliver new digital marketing innovations on the ExactTarget platform to serve the world's leading b-to-b and b-to-c brands," said Scott McCorkle, ExactTarget's president of technology and strategy. "ExactTarget is pioneering a new era of marketing app innovation and extending our capabilities with a seamless experience within the Interactive Marketing Hub."

Delivered on ExactTarget's Fuel software as a service platform, the expanded suite of platform integration services include:

  • Fuel Software Development Kits (SDKs): provides native language access to ExactTarget's API Family (including a collection of REST and SOAP API services) in PHP, Ruby and Python with Java and .NET expected to be available in late second quarter

  • MobilePush SDKs: supports iOS and Android app integration, managing all communication to and from ExactTarget to register a given mobile device and receive push notifications

  • Code@: ExactTarget's online developer community that features access to SDKs, deep links to sample code on GitHub, documentation and developer forums for app development support

  • App Center: provides online registration and a centralized development console for app development on ExactTarget's platform

  • Fuel UX: provides a suite of user interface controls and components, including data-bound composite controls that make it easy for developers to build applications on the Fuel platform with a consistent user experience

Dozens of clients, technology partners and developers are currently developing applications using ExactTarget's expanded suite of integration services. The company is expected to make these applications available to clients in early third quarter 2013 with the launch of its HubExchange app marketplace.

Once available, HubExchange will enable marketers to select applications and install them directly into their existing ExactTarget account within the Interactive Marketing Hub. Applications currently being developed extend native ExactTarget functionality with new third-party integrations, analytics and additional digital marketing innovations.

"With the launch of HubExchange, we will deliver the industry's first enterprise digital marketing app marketplace that makes it easy for both marketers and developers to extend the ExactTarget platform," said Ian Murdock, vice president, platform at ExactTarget. "By advancing our integration capabilities and opening HubExchange, we will accelerate innovation and create a new economy for entrepreneurs and developers to introduce game-changing technologies."

For more information about ExactTarget's expanded suite of platform tools and programs, visit https://code.exacttarget.com/.

About ExactTarget

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in Asia, Australia, Europe, North America and South America, ExactTarget trades on the New York Stock Exchange under the ticker symbol "ET." For more information, visit www.ExactTarget.com.

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