Stale Beefcake: '70s Hunks Selling Things to Your Mom

1/30/74 Henry Winkler  (Photo by ABC Photo Archives/ABC via Getty Images)
ABC Photo Archives/ABC via Getty Images

Have you ever wondered what happened to the great heartthrobs of the 1970s and 1980s? In some cases, it's an easy question to answer, as they managed to stay in the public eye, making the transition from hot young hero to mature TV father figure. In other cases, they disappeared, taking their TV residuals and riding off into the sunset.

Over the last few years, though, a third option has emerged: TV pitchman. After all, while casting agents might have forgotten yesterday's hunks, the women of America haven't: The young women who once tuned in to watch "Dallas" and "Hart to Hart" every week are still out there, still buying things, and still looking for a glimpse of the men who stole their hearts all those years ago.

So, in honor of Mother's Day, we're rolling back the clock to see who's trading on '70s stardom to sell things to Mom in 2013. Here are a few of our favorites:

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Bruce Watson is DailyFinance's Savings editor. You can reach him by e-mail at, or follow him on Twitter at @bruce1971.