Intuit Confirms Americans' Spending up 9 Percent Since 2009


Intuit Confirms Americans' Spending up 9 Percent Since 2009

Inaugural Intuit Consumer Spending Index Gives Unprecedented Viewinto Spending Trends; Shows Growth from Gas to Gifts

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- U.S. consumers are spending again. After a prolonged lull following the 2008 recession's historic spending lows, consumers are now spending about nine percent more than they did just four years ago. Gasoline, gift and healthcare spending have increased significantly, and the biggest spenders are men.

These are among the findings of the new Intuit Consumer Spending Index, from Intuit Inc. (NAS: INTU) , which provides a unique view into the U.S. economy. The Intuit Consumer Spending Index findings are based on anonymized, aggregated, transactional data from, Intuit's leading online and mobile personal finance software.

The key takeaway? Americans are rebounding. The average household spent approximately $4,220 per month in the first three months of 2013 compared to $3,870 during the same period in 2009. The most dramatic increases came in Arkansas and the District of Columbia - up 34 and 30 percent respectively - with the District of Columbia also spending the most per household this year at $5,144 a month. By contrast, North and South Carolina each saw spending decrease by three percent.

The Intuit Consumer Spending Index is the only report that offers a near real-time view of actual spending, rather than survey responses of what people say they spend. It does so broadly across both categories and account types; and using opt-in demographic details from millions of users, the index accurately reflects the average American household's monthly spending by age, income level, state, and more.

"We know from our Mint users that having real insight into their own spending, and being able to compare to peers helps them make better financial decisions versus getting generalized advice," said Lisa Marco Pritchard, Intuit innovation leader. "The insights from the Intuit Consumer Spending Index can extend that benefit to more consumers, give economists an invaluable and unprecedented view, and help financial institutions and other businesses better understand their customers."

Diving into the Data

By looking at all the various transactions made in more than 20 specific categories, the index shows the real-world impact of economic shifts. Analyzing spending patterns by age, state, income and gender also shows the relationship between demographic factors and individuals' spending habits. As a result, the index helps answer questions that have historically taken years to determine.

"The data we've examined here reflects a period when the country recovered from one of the most dramatic economic shifts in recent history - showing how consumers tightened, and have since loosened spending," said Scott R. Baker, Stanford University economist and the data scientist working with Intuit to develop the index. "It demonstrates how Intuit's data can show the real-world impact of macro-economic trends on how people live."

Among the insights the index reveals:

  • Gourmet goes mainstream: Grocery spending has increased by 17 percent, due in part to the price of premium groceries. For example, Californians are spending nearly 20 percent more at premium grocers like Whole Foods Market, while they've pulled back by three percent at more general grocers.

  • No more reservations about restaurants: Restaurant spending has also increased, up 11 percent, echoing what users say: Eating out is the first area they cut when they want to save money. The recovery sends them back out, especially those under 36, who are spending 40 percent more now.

  • Wallets wide open at the pump: Gasoline is one of the fastest-growing categories, close to doubling in the time examined. The average American household spent $198 a month on gas in the first three months of 2013, compared to $110 a month during the same time period in 2009. Continued high prices at the pump are the leading cause, with the cost of crude oil doubling from 2009 to 2013.

    • Looking at how gas spending breaks down across state lines, Wyoming and Iowa were hit the hardest, with spending nearly tripling. On the other hand, Pennsylvania's only increased 31 percent.

  • Healthy, not wealthy: Healthcare spending has increased at one of the fastest rates since 2009, with average increases more than 30 percent. While older people (41-55) spend more than $300 each month, younger people saw the most dramatic increase. Their spending increased by more than 40 percent since the first three months of 2009. For example, 26-31 year olds' healthcare spending rose from $179 a month in the first quarter of 2009 to $252 a month so far this year.

  • Gender gap: Men consistently spend $600 to $700 more a month than women. Where? In the first quarter of 2013, men spent more on alcohol (37 percent), entertainment (27 percent), eating out (29 percent), gas (19 percent) and overall shopping (six percent). However, women spend 21 percent more on clothing and apparel.

  • Growth in giving: Though overall spending has increased nine percent, a disproportionate amount of that is in gift giving and charitable donations, where Americans have become 47 percent more generous since 2009.

Data for the Nation; Connected Services Shed Light from the Cloud

This is the third index launched by Intuit. The monthly Intuit Small Business Employment and Revenue indexes provide a picture of the economic health of the nation's small businesses, giving those businesses a better understanding of how they are doing compared to others. With these indexes, Intuit offers a unique view into the economy based on the 45 million customers it serves who are using Intuit connected services such as and QuickBooks small business accounting software to manage their financial lives.

Further information on the Intuit Consumer Spending Index, including additional data, charts and insights are available at:

About the Intuit Consumer Spending Index

The Intuit Consumer Spending Index is based on anonymized, non-identifiable aggregated data from the more than 2 million users who have opted to provide demographic information including age, gender, income and location. This is a subset of the nearly 13 million people who use the personal finance software. The data has been analyzed and normalized to create a statistically relevant view that better represents the average American household.

The index measures spending habits from January 2009 to April 2013, reporting the average amount spent per account each month, across various spending and demographic categories. It allocates spending into 20 sub-categories, such as groceries, restaurants, gas and others, to show how consumers spend, where they cut when times are tough, and how they have rebounded with the economy. Spending patterns are also tracked by age, location, income and gender to measure the impact that demographic factors have on an individual's spending habits.

The data tracks all consumer expenditures while excluding transactions such as transfers between financial accounts, withdrawals, deposits, income, such as paychecks or investment-related income, (including stock and rental properties, etc.) or taxes. Cash purchases are also not captured in the index, as they are not automatically tracked in

Customized data pulls and access to the underlying data is available upon request. To request additional access to the Intuit Consumer Spending Index please contact:

Further information on the index can be found here.

About Intuit Inc.

Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by providing on-demand solutions and services that make it easier for consumers and businesses to manage their money.

Founded in 1983, Intuit had annual revenue of $4.15 billion in its fiscal year 2012. The company has approximately 8,500 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at

Intuit and the Intuit logo, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries.

Intuit Consumer Spending Index is copyrighted by Intuit. Its contents may not be resold or modified in any way. It can be linked to and referenced with the following attribution: "Intuit © Intuit Inc. based on Spending. All rights reserved." These Terms of Use supplement the Terms of Service at:

Intuit Inc.
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KEYWORDS: United States North America California


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