At-Home Retail Giant Thirty-One Gifts Extends ExactTarget Digital Marketing to 100,000 Consultants
At-Home Retail Giant Thirty-One Gifts Extends ExactTarget Digital Marketing to 100,000 Consultants
Company Embeds ExactTarget to Bring Digital Marketing to Consultants
INDIANAPOLIS--(BUSINESS WIRE)-- Global cross-channel digital marketing leader ExactTarget (NYS: ET) announced today that at-home retail giant Thirty-One Gifts continues to expand its digital marketing programs, extending ExactTarget's technology to more than 100,000 consultants in the U.S. and Canada.
Deployed by digital marketing agency and ExactTarget Platinum Partner C.TRAC, Thirty-One embeds ExactTarget's email, analytics and reporting directly into the retailer's online portal, enabling consultants to send and track data-driven digital marketing.
"Thirty-One highlights the flexibility of the ExactTarget platform to meet the demands of more than 100,000 users while maintaining ease of use and providing sophisticated enterprise controls," said Scott Dorsey, ExactTarget chairman and chief executive officer. "As the global marketing software as a service leader, we are empowering enterprises around the globe to achieve new levels of digital marketing success."
Seamlessly integrated into the Thirty-One consultant portal, the embedded ExactTarget solution enables consultants to send and track marketing emails and party invitations alongside the portal's contact management, order tracking and business management capabilities. A custom C.TRAC application also allows consultants to import contacts from third-party systems.
"Thirty-One is an impactful fast growing brand with a passion for deepening the connections between their consultants and their customers," said Susan Williamson, C.TRAC's president. "ExactTarget's industry-leading technology platform, coupled with our team's expertise, provides a powerful, easy-to-use solution to consultants as well as a corporate enterprise tool that helps Thirty-One deliver the consistent brand experience their customers expect."
In addition to providing consultants a streamlined interface for email content creation, sending and tracking, ExactTarget also provides unified enterprise content management, enabling corporate marketers to enforce brand compliance. The solution also provides enterprise reporting to enable corporate marketing teams to analyze campaign effectiveness for future optimization.
The successful growth of Thirty-One's digital marketing follows ExactTarget naming C.TRAC its 2012 Channel Partner of the Year. Awarded in October at ExactTarget's annual Connections conference, the award recognized C.TRAC for their innovative strategy, design, integration and execution of digital marketing campaigns.
About ExactTarget
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in Asia, Australia, Europe, North America and South America, ExactTarget trades on the New York Stock Exchange under the ticker symbol "ET." For more information, visit www.ExactTarget.com.
About C.TRAC
C.TRAC is a Cleveland-based interactive marketing agency, specializing in database management and related services. We empower our client marketing organizations to Compile their audiences, Communicate their messages, and Comprehend the results using ExactTarget technology and best practices. For more information, visit www.ctrac.com or find us on Twitter @CTRAC.
About Thirty-One Gifts
Thirty-One Gifts is one of America's fastest growing direct selling companies because it offers products that work with everyone's lifestyle. Thirty-One Gifts offers stylish and functional products from purses to home organization solutions and much more -- most of which can be personalized. There are over 100,000 independent Thirty-One Consultants nationwide. The distinctive products and the independent business opportunity offer a unique solution to those seeking to earn extra income while selling fashionable and functional products. www.thirtyonegifts.com
Media Contacts:
Finn Partners for ExactTarget
Kari Brownsberger, 312.329.3980
MediaRelations@ExactTarget.com
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