Pandora Increases Active Listeners by 35%
Internet radio provider Pandora had 70.1 million "active listeners" at the end of April, an increase of 35% from the previous year, the company announced today.
Additionally, total listener hours during April jumped 24%, from 1.06 billion last April to 1.31 billion this April, and its share of U.S. radio listening in the month was 7.33%, up from last April's 5.95%.
In March, Pandora initiated a 40-hour listening limit on its mobile application to protect the company's monetization efforts and keep up with rising costs of royalties. Pandora said it uses the 40-hour limit to maintain audience growth while slowing listener hour growth. The company said April's metrics are well in line with business expectations.
The article Pandora Increases Active Listeners by 35% originally appeared on Fool.com.Fool contributor Caroline Bennett has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.