HumanaVitality and Competitor Group announce Rock 'n' Roll Sponsorship

HumanaVitality and Competitor Group announce Rock 'n' Roll Sponsorship

  • HumanaVitality named presenting sponsor of XSport Fitness Rock 'n' Roll Chicago Half Marathon
  • Health and wellness company to provide race discounts to members participating in half marathon and mini marathon

CHICAGO--(BUSINESS WIRE)-- Competitor Group, an active lifestyle sports media and event entertainment company, today announced HumanaVitality® as the presenting sponsor of the 2013 XSport® Fitness Rock 'n' Roll Chicago Half Marathon. The fifth annual event will be held on Sunday, July 21, 2013. HumanaVitality, which has more than 2.6 million members nationally, provides members with resources to help them track and improve their health—through education, individualized support and rewards for healthy behaviors.

"Whether participants train to run 13.1 miles or walk the 5k, the end goal for both Rock 'n' Roll and HumanaVitality is achieved—to get the nation moving and have fun in the process," said Scott Dickey, CEO of Competitor Group. "From training to the Health & Fitness Expo, we're constantly encouraging participants and giving them the best information to be successful on race day and beyond and partnering with HumanaVitality will help further our efforts."

"At HumanaVitality, we are always thinking about the best ways to help our members navigate the barriers that prevent them from achieving their health goals," said Jen Moeller, Chief of Marketing, HumanaVitality. "This sponsorship allows us to give members access to some of the best and most fun races in the country—at a discounted rate—to make getting and staying active more fun and affordable."

HumanaVitality rewards its members for making healthy choices and striving to achieve wellness goals. HumanaVitality members receive Vitality Points™ for activities, such as getting preventive health screenings, exercising, donating blood, getting CPR-certified and quitting smoking. Members concurrently earn Vitality Bucks®, which are redeemable for items such as gift cards, electronics or fitness apparel.

Not only will HumanaVitality have a team of employees participating in the race, but they will exhibit at the two-day Health & Fitness Expo at McCormick Place on Friday, July 19 and Saturday, July 20. More than 100 exhibitors will offer samples, showcase the latest in running gear, sports apparel, health and nutritional information and much more.

For runners in the Chicagoland area, Rock 'n' Roll Chicago will be hosting a race kickoff party on Thursday, May 9 at SA Elite. At the celebration, runners can participate in a Fun Run and witness the unveiling of the 2013 participant t-shirt and race medal. The kickoff party will also be offering free food, beverages, music and raffle prizes.

Celebrating its fifth anniversary in Chicago, the scenic half-marathon route tours the Windy City with the live, local bands performing at each mile along the course. Starting and finishing at Grant Park, runners enjoy a downtown course that passes many of the city's famed landmarks and unique architecture. After crossing the finish line, runners join family and friends to celebrate their accomplishment at the finish line festival and headliner concert. For more information, visit

About the XSport Fitness Rock 'n' Roll Chicago Half Marathon presented by HumanaVitality

The fifth annual XSport Fitness Rock 'n' Roll Chicago Half Marathon presented by HumanaVitality takes place on Sunday, July 21, 2013. The race features a variety of entertainment including live bands and cheerleaders interspersed along each mile of the downtown course. Over the past four years, more than $2.6 million has been raised for a variety of local and national charities. A two-day Health & Fitness Expo at McCormick Place kicks off race weekend, featuring more than 100 fitness retailers, exhibits and interactive clinics. The musical party concludes with a post-race concert at the finish line festival in Grant Park. For more information, please visit or follow @RunRocknRoll on Twitter.

About HumanaVitality

HumanaVitality®, headquartered in Chicago, Ill., is a joint venture between Humana Inc. and Discovery Holdings, Ltd. Humana partnered with Discovery because of its 14 years of worldwide experience using behavioral, clinical and actuarial science to motivate individuals to make healthier choices. By integrating rewards with healthy behaviors, HumanaVitality provides the tools and support necessary to help Humana members live healthier lives and furthers Humana's Dream to Help People Achieve Lifelong Well-BeingSM.

HumanaVitality has more than 2.6 million members who are enhancing their health and wellness through a comprehensive integrated approach to lifestyle improvement. For more information about HumanaVitality, please visit the company's website at You can also find us on Facebook:, Twitter: @HumanaVitality, Pinterest:, Tumblr:, and Google+: HumanaVitality.

About Humana

Humana Inc. (NYSE: HUM), headquartered in Louisville, Ky., is a leading health-care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in healthcare that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships. More information regarding Humana is available to investors via the Investor Relations page of the company's web site at

Humana Corporate Communications
Jeff Blunt, 513-826-7094
Competitor Group
Dan Cruz, 858-768-6425

KEYWORDS:   United States  North America  Illinois  Kentucky


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