ASCC Aims to Expand Distribution North of the Border

ASCC Aims to Expand Distribution North of the Border

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- With Aristocrat Group Corp.'s (OTCBB: ASCC) debut vodka brands almost ready for launch, the company's brand management division, Luxuria Brands, is working to expand its distribution north of the border.

The Canadian marketplace is a natural target for ASCC. Spirits Canada reports that vodka surpassed whisky as the largest spirits volume category in Canada in 2010 and continued to grow in 2011. Over that time, total vodka volumes have increased by 2.5 percent to 4,766,933 cases. Vodka volume represented 27.84 percent of the nation's total spirits volumes.

Additionally, Canada's domestic beverage industry is also experiencing increased pressure from imports, for which Canadian consumers have been developing a taste. Imports now represent about 33 percent of sales volume.

That's good news for ASCC. For its debut vodka to be released this summer, ASCC plans to target the fast-growing super-premium vodka segment, which has risen 32 percent in the last two years to $1.2 billion, according to U.S. industry trade group the Distilled Spirits Council (DISCUS). The company will rely on the quality and craftsmanship of Distilled Resources, Inc. (DRInc) to produce its first spirit scheduled to hit the market.

"We're looking for Canadian distribution partners for our new vodka brands, and we plan to introduce consumers there to our products very soon," said ASCC CEO Robert Federowicz.

ASCC sees vodka as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYS: LTD) , Procter & Gamble (NYS: PG) , New York & Company, Inc. (NYS: NWY) and Chico's FAS, Inc. (NYS: CHS) .

For more information on this initiative, please visit www.luxuriabrands.com/investors.html.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

The Aristocrat Group Corp.
Robert Federowicz, 850-269-7208
President and CEO
info@aristocratgroupcorp.com

KEYWORDS: United States North America Canada Florida

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