Susan G. Komen®and WWE®"Make Mom Proud"
STAMFORD, Conn.--(BUSINESS WIRE)-- Susan G. Komen and WWE (NYS: WWE) today announced an awareness campaign, "Make Mom Proud," to support the fight against breast cancer. The TV and digital campaign, which coincides with Mother's Day, calls on supporters to do something meaningful for their moms and the other important women in their lives.
As part of the campaign, WWE will urge fans to support moms by taking steps to educate themselves about the disease, participate in local Susan G. Komen Races in their communities, and donate to Komen, the world's largest nonprofit funder of breast cancer research and community outreach programs. The campaign will be promoted through all of WWE's assets, including TV broadcasts, live events, digital and social media.
"WWE fans are making a tremendous contribution to our mission to help women with breast cancer by supporting our community breast cancer programs for uninsured and underserved women, and through our global breast cancer research," said Nancy Brinker, founder and CEO of Susan G. Komen. "We're so grateful for the support of the WWE community in our mission to end suffering from this disease."
"WWE is dedicated to supporting Susan G. Komen and their fight to eradicate breast cancer," said Paul "Triple H®" Levesque, Executive Vice President, Talent and Live Events, WWE. "Susan G. Komen is at the forefront of breast cancer research and community outreach programs, and I'm proud that the WWE Universe is supporting such an important cause."
Throughout the month, WWE Superstar Triple H and Divas Alicia Fox and Layla will be featured in a series of public service announcements to generate awareness and encourage fans to get involved. Alicia Fox and Layla will also attend the Susan G. Komen Global Race for the Cure and its surrounding events on Mother's Day weekend in Washington, D.C., an area that has among the highest breast cancer mortality rates in the country.
Susan G. Komen and WWE have a history of success in raising awareness for the fight against breast cancer. In September 2012, WWE and Superstar John Cena partnered with Susan G. Komen to launch the "Rise Above Cancer" campaign. Cena wore co-branded, pink and black ring gear that fans were able to purchase throughout October, raising $1 million to support Susan G. Komen's mission to eradicate breast cancer and save women's lives.
About Susan G. Komen®
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $750 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.
About WWE's Corporate Social Responsibility
WWE's global community outreach programs address important social issues, including education, diversity and inclusion, military support and fulfilling wishes and dreams. WWE and its Superstars and Divas support a wide range of programs, partners and initiatives that strive to positively impact children and families worldwide, including the "Be a STAR" anti-bullying campaign, WrestleMania Reading Challenge, Susan G. Komen for the Cure, Make-A-Wish, WWE Tribute to the Troops and many more. For more information please visit WWECommunity.com.
WWE, a publicly traded company (NYS: WWE) , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.
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