Metro and Blippar Announce Groundbreaking Interactive Print Partnership

Metro and Blippar Announce Groundbreaking Interactive Print Partnership

Exciting new augmented reality app instantly brings print to life simply by 'looking' at it

NEW YORK--(BUSINESS WIRE)-- Metro US ("Metro"), the country's number 1 free daily newspaper has partnered with Blippar™, a mobile augmented reality platform that takes print into new, interactive dimensions. Readers download the free Blippar app on their device, open the app, and hold it over "blippable" content in Metro to see videos, get coupons, shop online or unlock myriad other interactive content experiences on their smart devices.

Metro officially launched Blippar in the Summer Movie Preview issue on May 3 with great success. Readers were able to virtually "try on" the Iron Man suit, answer a celebrity gossip poll, reveal hidden content, and see a movie trailer.

"Metro is delighted to be the first newspaper in the USA to partner with Blippar," stated Yggers Mortensen, Metro Publisher & CEO. "Blippar is an all-new opportunity for readers to interact with content - and for advertisers to achieve valuable, interactive engagement with readers."

"The new behavior of 'blipping' to instantly unlock the static world is rapidly spreading," comments Jessica Butcher, CMO & Co-Founder, Blippar. "Famous brands like Heinz, Budweiser and Warner Brothers are already working with us to convert their traditional marketing into interactive experiences - we're thrilled to offer Metro readers and advertisers the boundless possibilities to bring printed messages to life."

The free Blippar app is available on the iPhone App Store and Android Market.


Metro is the world's largest newspaper - attracting a young, active audience of over 20 million daily in more than 100 cities worldwide. In the US, Metro was launched in 1999 and is now the #1 most read free daily nationwide with 1.3 million daily readers. Designed for a 20-minute read, Metro delivers news and entertainment to commuters Monday through Friday. Local, national and international news and features are presented without bias, showcasing a metropolitan attitude and style. To learn more, visit:


Launched in the UK in 2011 and expanding rapidly internationally, Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content. Blippar™ is proud to partner with some of the biggest and most exciting brands and media owners in the world - including Unilever, Nestle, Heinz, Coca-Cola, Anheuser Busch, Xbox, Samsung, Estée Lauder, L'Oreal, Domino's and Metro US. To learn more, visit:

Photos/Multimedia Gallery Available:

Metro US
Wilf Maunoir, 212-457-7843
Jessica Butcher

KEYWORDS: United States North America New York


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