Viggle Teams with NBA for Playoffs
Second Screen App for Television to Provide NBAStore.com Discounts and Viggle Bonus Points for Fans Watching Select NBA Games
NEW YORK--(BUSINESS WIRE)-- Viggle (Symbol: VGGL), a free, cutting-edge mobile app that operates an intelligent "second screen" for television, today announced it is teaming with the National Basketball Association (NBA) to provide rewards and discounts to fans watching the 2013 NBA Playoffs and The Finals.
Beginning with the Nets v. Bulls on Friday, May 3, Viggle members who check in while watching select NBA games throughout the postseason will be eligible for Viggle bonus points and discounts at NBAStore.com.
"Viggle is taking the NBA playoffs to a whole new level," said Greg Consiglio, Viggle President and COO. "NBA fans will be rewarded for checking in with Viggle and watching the games and can earn points redeemable in our rewards catalog or discounts on official NBA gear."
The select NBA games with rewards and discounts will not be revealed until the day of the game. Fans can check into their Viggle app each day to find the featured game and will earn bonus points for every minute they watch NBA playoff action.
Fans can also further engage during the NBA Playoffs through a Viggle social campaign and share their favorite NBA team for a chance at receiving additional Viggle bonus points.
Learn more about the NBA Playoffs campaign here: www.viggle.com/blog/viggle-nba-quest.
Launched in January 2012, Viggle is a free second-screen media platform that rewards its members for watching their favorite TV shows. Viggle enhances TV with interactive games like Viggle LIVE and the first ever real-time fantasy sports game, MyGuy. Viggle members get rewarded for their TV time from places like Best Buy, Papa John's, Fandango, Hulu Plus and Groupon, among others. Viggle also allows like-minded fans of their favorite shows to connect through Viggle Chatter features. Viggle's audio verification technology recognizes shows on TV and allows members to check into live and DVR'd TV content from more than 170 of the most popular broadcast and cable channels. For more information, visit www.viggle.com, follow us on Twitter @ViggleLABS.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. All information provided in this press release is as of May 2, 2013.Except as required by law, Viggle Inc. undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
John C. Small, 646-738-3220
CFO Viggle INC
Matt Caldecutt / Ed Tagliaferri, 212-685-4300
DKC Public Relations, Marketing & Government Affairs
email@example.com / firstname.lastname@example.org
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