TripAdvisor Acquires Cruise Assets
TripAdvisor is boosting its sea travel offerings with a new acquisition. The company announced it has acquired "key technology and talent" from privately held CruiseWise, a sea vacation booking site. The terms of the deal were not disclosed.
TripAdvisor said that the CruiseWise team, and the company's non-transactional functionality, would be absorbed into Cruise Critic. This is a unit TripAdvisor acquired with its purchase of The Independent Traveler in 2007.
The CruiseWise buy is the latest in a string of acquisitions for the online travel operator. Less than a month ago, it announced it purchased high-end booking site jetsetter.com.
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