SapientNitro Unveils Lineup of Luminary Storytellers for Third Annual iEX Event


SapientNitro Unveils Lineup of Luminary Storytellers for Third Annual iEX Event

James Cameron, Dame Vivienne Westwood, Steven Levitt and Heston Blumenthal to keynote iEX 2013, join SapientNitro thought leaders in exploring the evolution of storytelling to engage today's always-on consumer

LONDON & BOSTON--(BUSINESS WIRE)-- SapientNitro, part of Sapient (NAS: SAPE) , announced today that it is gathering some of the most compelling storytellers of today—including Oscar-winning director James Cameron, renowned designer Vivienne Westwood, culinary innovator Heston Blumenthal, and celebrated U.S. economist Steven Levitt—at the London Film Museum on May 29, 2013 for its third annual Idea Exchange event (iEX). Targeting senior level business and marketing leaders from around the globe, iEX 2013 will showcase the world of StoryscapingSM, SapientNitro's approach to the evolution of storytelling.

By enabling the power and intimacy of story through a vast interconnection of technologies and platforms, SapientNitro helps its clients foster deeper, more rewarding relationships with today's connected consumers. iEX attendees will hear from leading business and behavioral thinkers, gaining exclusive access to a new way for engaging audiences in a time when getting their attention and meeting their expectations is more complex than ever.

"In this always-on world, consumers' expectations have never been higher," said Alan Herrick, Sapient CEO and board co-chairman. "And while the art of storytelling endures as the single most powerful means of communication, the way we experience stories has fundamentally changed. Ultimately, companies must embrace this shift in order to create lasting bonds with consumers. By bringing together some of today's leading innovators in storytelling, we are sure to have a unique and fascinating day exploring the evolution of what is both a cherished tradition and, for our clients, a significant source of competitive advantage."

iEX 2013 keynotes and presenters represent a diverse range of backgrounds and perspectives to enrich the discussion around the future of storytelling:

  • James Cameron: Visionary Oscar®-winning director and film writer James Cameron continues to blaze new trails in storytelling through uniting the power of technology with universal truths of human experience.

  • Dame Vivienne Westwood: This legendary British designer gives people a provocative new way to express their personal stories through fashion.

  • Steven Levitt: Named one of Time magazine's "100 People Who Shape Our World," the economist and best-selling co-author of Freakonomics utilizes the insights from data to help us better understand human behaviors.

  • Heston Blumenthal: Three-starred Michelin chef Heston Blumenthal tells unique stories through combining traditional gastronomy with modern technology—fueling conversations long after the experience.

"Storyscaping encompasses a simple, yet provocative idea: unlocking the power of a story to create a deeply personal connection with an audience, where the recipient becomes participant and then advocate," said Bill Kanarick, chief marketing officer, SapientNitro. "Storytelling is an ancient art, but for its lessons and messages to be relevant, today's storyteller must be equally adept at both story line and story system, combining art and science to engage today's elusive, always-on audience."

Geared towards senior-level marketers, iEX is by invitation only. More information is available on the event microsite: To request an invitation or more information, please contact

About SapientNitro

SapientNitroSM, part of Sapient® (NAS: SAPE) , is a new breed of agency redefining storytelling for an always-on world. We're changing the way our clients engage today's connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro's unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit

Sapient is a registered service mark of Sapient Corporation.

Jenny McLean, +1-503-887-8148

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