Marcus® Hotels & Resorts Enhances Successful Miller Time Pub & Grill Restaurant Concept
Creates neighborhood restaurant feel and honors beer-focused history
MILWAUKEE--(BUSINESS WIRE)-- Marcus® Hotels & Resorts, a division of The Marcus Corporation (NYS: MCS) , today announced it has reintroduced its Miller Time Pub & Grill concept, creating a comfortable, neighborhood social spot while paying homage to its beer-inspired roots.
Miller Time Pub & Grill (Photo: Business Wire)
The new concept is about the perfect pairing of beer and food. To enhance the dining experience, the restaurant, in partnership with world-class brewer MillerCoors, offers more than 25 draft options and over 50 brands of beers in a variety of growlers, yards or flights. Changes to service include staffed certified cicerones (beer experts) who are trained and tested on their beer knowledge, and available to help guests find perfect beer pairings for every menu selection. The expanded menu features a variety of specially crafted burgers, along with lighter, healthier salads, hearty entrees including crab cakes, fish, chicken, steak and an intriguing selection of desserts. The new brand offers a beer of the month, happy-hour drafts, beer dinners and beer flights - perfect for the beer enthusiast or novice who wants to learn more about their favorite brew.
"The enhanced Miller Time Pub & Grill concept is about making memories in a comfortable, neighborhood restaurant with great food and great beer - all at a great price," said Chris Anderson, senior vice president, sales, marketing and brand development for Marcus Hotels & Resorts. "Our knowledgeable and friendly servers will be there to educate patrons on all beer products and assist with their menu selection. The menu features a variety of craft burgers and appetizers that pair well with our beer selections. Whether you are watching a game on one of our many TVs or enjoying happy-hour specials with co-workers, friends or family, Miller Time Pub & Grill is a place to have fun, relax and enjoy the company you are with."
Keeping the storied history of MillerCoors in mind, the concept will feature MillerCoors décor, including a collection of iconic memorabilia and artifacts, photos and vintage ads, as well as a retail area where guests can purchase MillerCoors and Miller Time Pub & Grill merchandise. The restaurant also features a High Life Lounge area with soft seating for group gatherings and a variety of live entertainment. A large, 30-foot bar serves as the focal point of the restaurant.
Marcus Hotels & Resorts revealed the new Miller Time Pub & Grill concept at the restaurant's original location at the Hilton Milwaukee in Milwaukee, Wis. this week. The company plans to open its second restaurant location at The Cornhusker, A Marriott Hotel in Lincoln, Neb. in August. Additional locations for the new Miller Time Pub & Grill concept are being considered.
About Miller Time Pub & Grill
A truly beer-centric restaurant, Miller Time Pub & Grill is a comfortable, neighborhood social spot for those who love to dine in a fun and relaxing atmosphere. With more than 20 specially crafted burgers and draft beers, certified beer experts help guests find the perfect pairings for every menu selection. Developed in association with world-class brewer MillerCoors, Miller Time Pub & Grill is about making memories with great tasting beer and excellent food. Lively and happening, Miller Time Pub & Grill is the easy choice. For more information, please visit http://www.millertimepubandgrill.com.
About Marcus Hotels & Resorts
Marcus Hotels & Resorts, a division of The Marcus Corporation (NYS: MCS) , owns and/or manages 20 hotels, resorts and other properties in 11 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historic renovations. The company's portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information on the latest news and updates, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).
About The Marcus Corporation
Headquartered in Milwaukee, Wis., The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Hotels & Resorts division, the company's movie theatre division, Marcus Theatres®, is the fifth largest theatre circuit in the United States and currently owns or operates 687 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, visit the company's web site at www.marcuscorp.com.
Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we "believe," "anticipate," "expect" or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates of the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and the continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States or incidents such as the tragedy in a movie theatre in Colorado. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
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Chris Anderson, (414) 905-1516
KEYWORDS: United States North America Wisconsin
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