Green Mountain Coffee Roasters, Inc. Expands Presence in Foodservice

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Green Mountain Coffee Roasters, Inc. Expands Presence in Foodservice

Company announces NSF certification for its Keurig K150 Series Commercial Brewing System

READING, Mass.--(BUSINESS WIRE)-- Green Mountain Coffee Roasters, Inc., (GMCR) (NAS: GMCR) , a leader in specialty coffee and coffee makers, today announces its Keurig® K150 Series Commercial Brewing System has been certified by the National Sanitation Foundation (NSF) for foodservice use. The Keurig® K150 Series is the first small to medium capacity Keurig® brewing system to be certified for use in foodservice outlets, marking the Company's continued commitment to expanding availability of Keurig® brewing simplicity.


"Becoming NSF certified is an important step in our focus on the foodservice industry, a key growth channel for our away-from-home business," says Brian P. Kelley, president and CEO of GMCR. "Foodservice represents approximately 65 percent of coffee purchases outside the home*, so it is only natural for us to evolve our offerings to meet the needs of customers and consumers in new marketplaces."

The quality and convenience of Keurig® brewing offers a unique advantage to restaurants. With a Keurig® solution, restaurants can provide their customers with a fresh-brewed, delicious cup of coffee, brewed either by a restaurant employee or by the customer directly, no matter time of day. In addition, use of a Keurig® brewing solution simplifies food service operation by alleviating the need for restaurants to have separate pots or urns of coffee for regular, decaffeinated and flavored varieties, reducing waste and clean-up of unconsumed coffee while also providing more choice with guaranteed freshness for consumers.

Key features of the popular and versatile Keurig® K150 Series Commercial Brewing System, formerly the B150 Commercial Brewing System, include an interactive touchscreen that allows users to program the brew temperature and set the language preference to English, Spanish or French; choice of five cup sizes; removable drip tray to accommodate travel mugs; Energy Savings Mode - Auto On/Off; and Quiet Brew Technology®. The Keurig® B3000SE Commercial Brewing System is also certified for foodservice use but is intended for large capacity outlets.

NSF International is an accredited, third-party certification body that tests and certifies products to verify that they meet public health and safety standards intended for commercial foodservice. Products that meet these standards bear the NSF Mark, which is respected by consumers, manufacturers, retailers and regulatory agencies at the local, state, federal and international level. The NSF foodservice certification spans the life of the product.

Additional Resources

*National Coffee Association USA "2012 National Coffee Drinking Trends"

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) , is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

Forward-Looking Statements

Certain information contained in this filing, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are "forward-looking statements". Generally, these statements may be identified by the use of words such as "may," "will," "would," "expect," "should," "anticipate," "estimate," "believe," "forecast," "intend," "plan" and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the successful acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in our filings with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the forward-looking statements. We undertake no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

GMCR - K



Media Contact:
GMCR's Keurig Business Unit
Lynda McKinney, 781-205-7327
Director of Public Relations
lynda.mckinney@keurig.com
or
Investor Contact:
GMCR
Katie Gilroy, 781-205-7345
Corporate Communications Manager
katie.gilroy@gmcr.com

KEYWORDS: United States North America Massachusetts Vermont

INDUSTRY KEYWORDS:

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