Chevron's Delo® Truck Heads Back to Canada
Chevron's Delo® Truck Heads Back to Canada
Rolling Educational Tool to Visit New Brunswick and Newfoundland for the First Time
VANCOUVER, British Columbia--(BUSINESS WIRE)-- Chevron Canada Limited, the Canadian distributor and seller of the Delo® brand of technologically advanced engine oils, lubricants and coolants, today announced that its Delo Truck will be heading to Canada for the first time this year. The Truck will make 11 appearances - supporting Chevron lubricant marketers and their customers' locations - in Ontario, Quebec, New Brunswick and Newfoundland over a three week period starting May 6.
"The Delo Truck is an educational tool that engages customers and initiates dialog on a number of key market issues," said Deanna Eckford, area business manager, Chevron Lubricants Canada. "Chevron is revisiting Eastern Canada this month, with stops in New Brunswick and Newfoundland for the first time, to further its commitment to customers and marketers in the Canadian region. The Delo Truck will visit Western Canada this September. Ultimately, the Delo Truck is designed to help our customers understand the importance of premium performance heavy-duty engine oils, lubricants and coolants. Through these visits, we believe customers will walk away with knowledge to improve revenues through minimized costs."
The Truck, a rolling ambassador for the Delo brand, was launched in August of 2011. In exhibit mode, the Delo Truck is 6.8 meters wide and has learning stations designed to educate customers and the general public on key market issues, Delo technology and the importance of premium performance heavy-duty engine oils, lubricants and coolants.
The centerpiece of the Delo Truck is its 19 learning stations - most with interactive displays. Along with detailed information on the Delo product family and the brand's history, visitors can explore various market topics, including maximizing drain intervals, debunking the semi-synthetic myth and interpreting evolving OEM drain recommendations. Various engine parts are also on display. Included in the display are parts from a 2.4 million kilometer engine teardown that demonstrates the long term durability and an 110,000 km drain interval performance.
In Canada, the company supplies its Delo branded lubricants, coolants and services through Chevron 1st Source Marketers and through most major OE Dealers. There are ten Chevron 1st Source marketers in Canada - these marketers demonstrate the highest levels of performance and customer satisfaction - in the country. For a full list of Chevron marketers, please visit www.chevrondelo.com.
The Delo Truck's Canadian tour will include stops at the following locations:
May 6: Black Dog, Morrisburg, ON
May 7: Carufel, Lasarre, QB
May 10: SMS Equipment, Dorval, QB
May 11: Camions Lourd Montreal, Montreal, QB
May 13: Simon Giguiere, Quebec City, QB
May 17: SMS Equipment, Moncton, NB
May 18: Lounsburry Volvo, Moncton, NB
May 20: North Atlantic, St. Johns, NL
May 22: North Atlantic, Clarenville, NL
May 23: North Atlantic, Grand Falls, NL
May 24: North Atlantic, Port-aux Basque, NL
Delo Truck Facts:
Original Launch Date: July 29, 1999, Louisville, KY
Countries visited: Canada, United States and Mexico
Provinces visited: Ontario, Quebec, British Columbia, Alberta
States visited: 49
Average kilometers per year: 64,000+
Cab: 2011 Kenworth T700
Engine: Paccar MX-455
Factory-filled with Delo 400 LE SAE 15W-40
Tractor-trailer length: 24.4 meters
Trailer length: 14.6 meters
Total Weight: 32,000 Kilograms
Wheelbase: 6.8 meters
Follow the Delo Brand
The Delo brand can be followed on various social media channels, including Facebook, YouTube, Twitter (@ChevronDelo) and Flickr.
More information on Delo products can be found at: www.ChevronDelo.com
About Chevron Lubricants Canada Inc.
Chevron Canada Limited is an indirect, wholly owned subsidiary of the Chevron Corporation (NYS: CVX) headquartered in San Ramon, CA.
A full line of lubrication and coolant products are marketed through this organization under the Chevron and Texaco brand names. Select brands include Havoline® and Delo®. Chevron Intellectual Property, LLC owns patented technology in advanced lubricants products, new generation base oil technology and coolants.
For more information go to: www.ChevronLubricants.com
for Chevron Canada Limited
Chip Dehnert, 415-365-8533
chip.dehnert@cohnwolfe.com
Brent Tippen, 925-790-3938
SXHU@chevron.com
KEYWORDS: United States North America Canada California
INDUSTRY KEYWORDS:
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