ASCC Pushes to Launch New Vodka in Key Markets
MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- As the Aristocrat Group Corp. (OTCBB: ASCC) waits for final federal approval on the label and bottle design of its new ultra-premium vodka, Luxuria Brands—the company's brand management division—is already making plans for the American-made spirit's launch. The division's leadership is currently in talks with clubs and venues in Las Vegas and Los Angeles about hosting official premiere events celebrating the release of Luxuria's debut vodka.
"We're targeting party hotspots in L.A. and Vegas because they're destinations on the cutting edge of celebrity culture and nightlife," said ASCC CEO Robert Federowicz. "Our executive leadership has cultivated relationships with club owners and hospitality managers that can help us put on top-flight premiere events to spread the word about our new liquor products across the country."
ASCC is currently in talks with venues suitable for large roll-out events featuring popular DJs and bottle service—exactly the kind of events that attract cultural tastemakers. ASCC views the successful debut of its American-made ultra-premium vodka as the cornerstone of its growing brand management business. U.S. sales of super-premium vodkas, which typically retail around $30 a bottle, have risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS).
Luxuria Brands is currently readying two separate vodka brands planned to allow the company to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton SA (EPA: MC), Diageo PLC (NYS: DEO) , BEAM Inc. (NAS: BEAM) and Brown-Forman Corp. (NAS: BF.B) .
For more information on this initiative, please visit www.luxuriabrands.com/investors.html.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premier luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women's lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.
The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
KEYWORDS: United States North America Florida
The article ASCC Pushes to Launch New Vodka in Key Markets originally appeared on Fool.com.
Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.