Williams-Sonoma, Inc. Celebrates Multi-Channel Launch in Sydney, Australia
Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm Stores Open May 2 in Bondi Junction
SAN FRANCISCO--(BUSINESS WIRE)-- Williams-Sonoma, Inc. (NYS: WSM) , the North America-based retailer that specializes in high-quality products for the home, today celebrated the opening of four stores in the Bondi Junction suburb of Sydney, Australia. The Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm stores will open at 10 a.m. on May 2, preceded by a ribbon cutting hosted by The Honorable Barry O'Farrell MP, Premier of New South Wales.
Today the company also launched fully transactional websites with in-country shipping for all four brands: williams-sonoma.com.au,potterybarn.com.au, potterybarnkids.com.au and westelm.com.au. In addition, catalogs for each of the brands, created specifically for Australian shoppers, will arrive on doorsteps of Sydney-area residents this week.
"It's an exciting day for us," said Laura Alber, President and Chief Executive Officer, Williams-Sonoma, Inc. "Multichannel retailing is a hallmark of our family of brands. We're thrilled to open these four stores in Sydney, launch their corresponding websites and introduce customers to our inspiring catalogs."
The four stores are the first retail locations outside of North America to be owned and operated by Williams-Sonoma, Inc. as part of its overall global expansion strategy.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies - Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) - are marketed through seven e-commerce websites, eight direct mail catalogs and 581 stores. Williams-Sonoma, Inc. currently operates in the United States and Canada, offers international shipping to customers worldwide, and franchises its brands in Bahrain, the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.
Abigail Jacobs, 718-780-4488
VP, public relations
KEYWORDS: Australia United States North America Canada Australia/Oceania California
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