Simply Measured Achieves Record Growth and Earns Industry Accolades
New Customers Include ATP World Tour, Intuit, KEEN, Major League Soccer and Sun Valley Resort
SEATTLE--(BUSINESS WIRE)-- Simply Measured today announced record growth for the first quarter, buoyed by strong sales, an expanded product portfolio, and increasing demand for analytics and reporting solutions that bridge the gap between social and the web. Revenue was up 250 percent year over year, with customer growth up 170 percent, led by wins in financial services, food & beverage, recreation & travel, retail, sports, technology and digital services.
"We're extremely proud of our rapid growth and industry recognition this quarter," said Adam Schoenfeld, CEO of Simply Measured. "Our unique approach to social media analytics and reporting-as-a-service continues to resonate with leading brands and agencies, and we continue to invest in our team and technology to make the world of analytics and reporting a better, more beautiful place for marketers."
Simply Measured recently won PR News' inaugural Social Media Icon Award for Technology, for bringing Social Media Analytics to Life. The award recognizes organizations that took chances, made incredible strides and understand the power of social media in public relations. Simply Measured was also recently ranked among the top vendors in Network World'sreview of enterprise-grade social media monitoring tools, earning a top score of 4.5/5 for "report" capabilities.
Additional Q1 highlights include:
Strong Sales. Simply Measured saw significant growth in sales across new business and existing clients, who now include more than 30 percent of the Interbrand 100. The company doubled the number of paying customers and crossed over 60,000 total users, with new wins including: ASUS, ATP World Tour, Citrix, Fiserv, Intuit, KEEN, Sun Valley Resort and Talking Rain.
Platform Innovation. Simply Measured introduced new social analytics reporting capabilities including Multiple Channel Reports for Twitter & Facebook, Competitive Reports for Twitter & Facebook, and a Complete Social Snapshot Report to view brand activity across all social networks. In addition, the company debuted new social media-focused Google Analytics reports that will become generally available to all customers in early May.
Employee Growth. Simply Measured continued to add new employees to its team, growing 250 percent year over year, with key hires including Michael Walton, vice president of marketing; Samuel Sunderaraj, director of sales; and Meagan Sylvester, director of recruiting. The company now has more than 50 employees, and is expanding its headquarters in Seattle, WA.
Thought Leadership. Simply Measured continued to publish its social analytics thought leadership studies tracking Customer Service on Twitter, Instagram and Vine, as well as analyses of real-time brand campaigns such as Oreo's "Dunk in the Dark" Super Bowl Tweet and which music service is winning on Twitter Music. Resulting coverage was featured in leading media outlets including Business Insider, CNET, Econsultancy, Forbes, Mashable, MarketingProfs, NBC, Social Times, SlashGear and The Next Web, among others.
Over the next quarter, Simply Measured will continue to add more social media data sources and use cases to its solution, as well as new employees across the team.
About Simply Measured
Simply Measured brings social media analytics to life. The company's measurement and reporting solution aggregates social media data and web analytics from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. More than 30 unique reports can be created in real-time and pushed to familiar tools such as Excel or PowerPoint with the click of a button. Simply Measured is trusted by more than 30 percent of the top 100 global brands and more than 60,000 users. Learn more at http://simplymeasured.com.
Cybele Diamandopoulos, 512-535-4422
KEYWORDS: United States North America Washington
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