ExactTarget's Pardot Launches Multi-City Marketing Automation Tour Featuring Leading Industry Analys

ExactTarget's Pardot Launches Multi-City Marketing Automation Tour Featuring Leading Industry Analysts

Gartner, SiriusDecisions Among Analysts to Keynote Events Featuring New Insights on Optimizing Marketing Automation

INDIANAPOLIS--(BUSINESS WIRE)-- Marketing Automation provider Pardot, an ExactTarget  (NYS: ET) company, announced its multi-city Marketing Automation Inspiration Tour today featuring the world's top authorities in marketing automation, including Forrester Research, Inc., Gartner and SiriusDecisions.

Set for Atlanta, Boston, San Francisco and Seattle, the tour will provide new research-driven insights to optimize marketing, accelerate revenue growth and maximize sales efficiency.

"Marketing automation is now a strategic imperative for both business and consumer-facing organizations looking to drive engagement and sales throughout the customer lifecycle," said Scott Dorsey, ExactTarget chairman and chief executive officer. "Our Marketing Automation Inspiration Tour brings together the best minds in marketing automation to explore how organizations can unlock the power of data and digital marketing to accelerate revenue growth."

The ExactTarget Pardot Marketing Automation Inspiration Tour events include:

  • Atlanta (May 7) - Forrester Research, Inc. Vice President and Principal Analyst Sheryl Pattek will keynote the event, offering advice on evolving digital marketing campaigns to meet the needs of today's hyper-connected consumer.
  • Boston (May 15) - Gartner Research Director Chris Fletcher will keynote, highlighting the value of aligning strategy, technology and business requirements to build customer-centric lead management programs.
  • San Francisco (May 21) - Forrester Research, Inc. Principal Analyst Lori Wizdo will keynote, providing advice on how to improve lead management to accelerate marketing return on investment.
  • Seattle (June 11) - SiriusDecisions Service Director, Demand Creation Strategies Jason Hekl will keynote, showcasing ways to develop and execute demand generation to accelerate growth.

The Marketing Automation Inspiration Tour events will also feature case studies from leading marketers and practical advice from ExactTarget's Mathew Sweezey and Joel Book.

"Marketing automation has become a catalyst for organizations to accelerate business growth and drive greater return on their marketing investment," said Adam Blitzer, ExactTarget's vice president of b-to-b marketing automation. "The Marketing Automation Inspiration Tour will provide the information, education and pragmatic advice marketers need to create powerful lead management campaigns that increase engagement and return on investment."

Pre-registration is required to attend the free Marketing Automation Inspiration Tour events. Registration and additional details are available online at http://www.pardot.com/b2binspiration/.

The Marketing Automation Inspiration Tour begins as ExactTarget continues its CONNECT Global Tour with stops in São Paulo, Sydney and Toronto. Collectively the events are expected to attract more than 2,000 marketers with day-long events in each city featuring practical advice and inspiration to optimize digital marketing across email, mobile, Facebook, Twitter and the Web. To register for any of the stops on the ExactTarget CONNECT Global Tour, click here.

The launch of the Marketing Automation tour follows Gartner, Inc. naming ExactTarget a "visionary" in lead management in the "Magic Quadrant for CRM Lead Management" report. The report recognized ExactTarget for market for completeness of vision and ability to execute. To download the "Magic Quadrant for CRM Lead Management" report, visit http://www.exacttarget.com/leadmgmtvisionary.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About ExactTarget

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, Singapore, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol "ET." For more information, visit www.ExactTarget.com.

Media Contact:
Finn Partners
Kari Brownsberger, 312.329.3980

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