Advanced 'Data Journalism' Tool from Rediff Helps Readers to Make Sense of Karnataka State Legislati


Advanced 'Data Journalism' Tool from Rediff Helps Readers to Make Sense of Karnataka State Legislative Assembly Elections

The enhanced Rediff Sentimeter offers readers a more interactive experience, enabling users to better analyze election outcomes and use their own judgement on elections results

MUMBAI, India--(BUSINESS WIRE)-- After a successful run during the Gujarat Elections in December 2012, Rediff has re-introduced its Sentimeter service that enables users to assess the outcome of the Karnataka State Legislative Assembly Elections across various scenarios.

Based on the concept of data-driven journalism, Rediff's interactive map-based tool provides users with a simple slider which they can easily shift depending on which way they expect the people's electoral mandate to swing, and hence arrive at the outcome based on their individual assessment.

The Rediff Sentimeter is based on the performance of each constituency in previous assembly elections in Karnataka and gives readers an overall view, as well as insights into each constituency as readers select them. It is also optimised for mobile platforms, enabling users to enjoy a seamless experience across their personal devices, whether a laptop or handheld devices such as tablets and smartphones.

"This is an example of the big thrust we have here at Rediff towards data-driven journalism where our aim is to help citizens, political leaders and other journalists understand patterns in data and make judgments based on data", said Ajit Balakrishnan, Founder & CEO of

Users may access the Rediff Sentimeter at

About Rediff India:

Rediff India (NAS: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

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