ExactTarget's Pardot Named 'Top Workplace' in Atlanta
Company Earns Honor from Atlanta Journal-Constitution Following 2012 Acquisition
INDIANAPOLIS--(BUSINESS WIRE)-- Marketing automation provider Pardot, an ExactTarget (NYS: ET) company, announced today that it was named Atlanta's best place to work in the small business category for the second consecutive year.
The Atlanta Journal-Constitution presented the honor as part of its "Top 100 Workplaces" program, ranking the city's top employers based on data from anonymous employee surveys fielded in December.
"Employee satisfaction and strength of company culture are the best leading indicators of ultimate client success," said Scott Dorsey, ExactTarget chairman and chief executive officer. "Winning this award post-acquisition is remarkable and is an incredible testament to the strong cultural alignment between the Pardot and ExactTarget teams."
Acquired by ExactTarget in October, Pardot enables marketing and sales departments to create, deploy and manage online marketing campaigns that increase revenue and maximize sale and marketing efficiency.
"Building a great culture has allowed us to attract top talent and deliver award-winning customer service to our clients," said Adam Blitzer, Pardot's co-founder and ExactTarget's vice president of b-to-b marketing automation. "Being named a top workplace for two years in a row is a great reflection of our team, the culture we've built and our passion for innovation."
More than 1,200 companies were nominated in this year's best places to work program.
"Pardot has created a highly dynamic workplace that fuels employee engagement and innovation," said Mike Tierney, reporter, Atlanta Journal-Constitution. "In a year in which the company was acquired, the team at Pardot remains the most engaged and satisfied of all companies surveyed."
ExactTarget's latest honor follows Gartner, Inc. naming ExactTarget a "visionary" in lead management in the "Magic Quadrant for CRM Lead Management" report. The report recognized ExactTarget for market for completeness of vision and ability to execute. To download the "Magic Quadrant for CRM Lead Management" report, visit http://www.exacttarget.com/leadmgmtvisionary.
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America, Singapore and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol "ET." For more information, visitwww.ExactTarget.com.
Finn Partners for ExactTarget
Kari Brownsberger, 312.329.3980
KEYWORDS: United States North America Georgia Indiana
The article ExactTarget's Pardot Named 'Top Workplace' in Atlanta originally appeared on Fool.com.
Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.