Chuck E. Cheese's Ranked Number One Kid-Friendly Restaurant by Technomic's Consumer Restaurant Brand

Chuck E. Cheese's Ranked Number One Kid-Friendly Restaurant by Technomic's Consumer Restaurant Brand Metrics Program

DALLAS--(BUSINESS WIRE)-- Chuck E. Cheese's is the place "Where a Kid Can Be a Kid" and guests of all ages can experience a safe, family-friendly environment. In fact, the company was just named the number one kid-friendly restaurant by Technomic's Consumer Restaurants Brand Metrics program, which compiles consumer data about various chains from surveys taken over a two-year period. Out of 80,000 consumer responses, the brand ranked as the most kid-friendly restaurant in unit appearance and ambiance.

The report is the biggest, ongoing brand study that tracks the performance of approximately 115 leading restaurant chains by measuring the consumer experience at these chains through surveys. It is considered a valuable resource for chain operations, suppliers and corporate management, as it helps brands gauge how well they are performing, and the results of the Technomic report are an affirmation that Chuck E. Cheese's is living up to its current "Promise to Parents."

Launched late last fall, the company's five-pillar "Promise to Parents" is the brand's commitment to assure guests of all ages experience a clean and open gameroom environment, fresh food, safety and wholesome family fun. The principles were formed based on feedback from guests.

"As a brand, we strive to create experiences for families to build lasting memories together at Chuck E. Cheese's," said Scott McDaniel, chief marketing officer at Chuck E. Cheese's. "Our 'Promise to Parents' guides our efforts and helps us reach exciting milestones like being rated the country's number one kid-friendly restaurant by Technomic's Consumer Research Brand Metrics."

The company also recently launched a new augmented reality app, Chuck E.'s Say Cheese! which enhances guests in-store experience. The free app allows parents and kids to take fun photos with an animated version of Chuck E. Cheese on any visit to the family restaurant. Guests can share their photos through the app and also by emailing them to memories@cecentertainment.com where they could also appear on Chuck E.'s Facebook page at www.facebook.com/officialchuckecheese.

Additionally, guests can also find information about the brand's "Promise to Parents" on the company's website or social media profiles like Twitter, Pinterest and foursquare. For even more excitement, check out the Chuck E. Cheese's YouTube channel to watch fun videos featuring the famous Chuck E. having fun with the whole family.

About CEC Entertainment, Inc. (NYSE: CEC) :

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 562 Chuck E. Cheese's stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese's features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese's aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese's has donated more than $7.7 million to schools through its fundraising programs. For more information, see the company's website at www.chuckecheese.com.

CEC Entertainment, Inc.
Michelle Chism, 972-258-5529
Director, Corporate Communications
MChism@cecentertainment.com
or
M/C/C for Chuck E. Cheese's
Jennifer Reeves, 972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com

KEYWORDS: United States North America Texas

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