Autobytel New Car Videos Top 15 Million YouTube Views; Video Content Essential for Online Car Shopping and Research
IRVINE, Calif.--(BUSINESS WIRE)-- Autobytel Inc. (Nasdaq: ABTL), the company dedicated to helping automotive consumers and dealers connect online, today announced new car videos featured at the Autobytel YouTube Channel have reached more than 15 million views, up from 10 million views in December 2012, demonstrating that video content is essential for consumers during the online car shopping and research process.
Launched in December 2011, the Autobytel YouTube channel features over 500 new car videos and more than 19,000 subscribers, with video views reaching a staggering 15,470,151 as of April 26, 2013.
"Without question, video content is key in helping online consumers find the car that's right for them," said Michelle Naranjo, Editor-in-Chief of Autobytel Inc. "Internet car buyers don't have the luxury of a physical walk around or test drive when they're researching vehicle information online. Car videos provide a virtual experience that's closest to actually being in a showroom or behind the wheel."
Naranjo said these New Car Videos are "the ones to watch" at the Autobytel YouTube Channel:
2013 Nissan Altima Test Drive & Car Video Review
Audi S6, S7 and S8 Test Drive & Luxury Sports Car Video Review
2012 Chevrolet Camaro ZL1 Track Test Drive & Muscle Car Video Review
2012 Lamborghini Gallardo LP 550-2 Spyder Test Drive & Exotic Supercar Video Review
86FEST Import Car Show Scion FR-S, Subaru BRZ and Toyota AE-86 at the Fontana Auto Club Speedway
2014 Mercedes-Benz CLA-Class Luxury Car U.S. Sneak Preview Video at the 2013 Detroit Auto Show
2014 Chevy Corvette C7 Stingray Interview Video with Harlan Charles at the 2013 Detroit Auto Show
2014 Chevrolet Silverado Z-71 Pickup Truck World Debut Video at the 2013 Detroit Auto Show
Subaru WRX Concept at the 2013 New York Auto Show
2014 Jaguar F-Type V8 S Test Drive & Convertible Sports Car Video Review
Jeffrey Coats, President and CEO of Autobytel, says that because today's car buyers are less brand loyal and relatively undecided about which vehicle to buy up until the last week before purchase, video content has become a critical tool in helping consumers narrow down their choices.
"Our data shows that over 50 percent of consumers switch from one brand to the next even after they submit a quote request to buy a particular vehicle," said Coats. "Up until the week they sign on the dotted line, today's car buyers are active shoppers who want video content to help them make the right decision, which is why Autobytel offers hundreds of quality new car videos online. And that's why we advise dealers to offer their Internet customers links to videos featuring new, used or CPO inventory, to give them as many relevant options as possible during the buying process."
Watch exclusive new car videos, test drives and car reviews at Autobytel's YouTube page or join the conversation on the Autobytel Facebook Fan Page. Visit www.autobytel.com to learn about the company's leading automotive information, products and services.
About Autobytel Inc.
Autobytel Inc., an online leader offering consumer purchase requests, or leads, and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched its flagship website, www.autobytel.com, in 1995. Autobytel continues to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell, more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website, network of automotive sites and respected online affiliates, Autobytel continues its dedication to innovating the industry's highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with some of the industry's most productive and cost-effective customer referral and marketing programs.
Investors and other interested parties can receive Autobytel news releases and invitations to special events by accessing the online registration form at investor.autobytel.com/alerts.cfm.
Autobytel Inc. Media Relations
Autobytel Inc. Investor Relations
Chief Financial Officer
Roger Pondel/Laurie Berman
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